Way of working
In this document, you'll find our way of working. There are brief summaries of processes, costs, conditions and agreements which will lead to a great partnership.
Content
Terms of collaboration
Terms which will lead to a great collaboration
Growth Hacking
A brief introduction
Example project
Timeline and overview of your possible growth journey
What is Growth hacking?
Growth Hacking is a process of rapid experimentation across the full marketing funnel to identify the most effective way to grow a business.
Full funnel focus
Activation
Acquisition
Revenue
Referral
Awareness
Retention
Where traditional marketing is primarily focussed on Awareness & Acquisition, Growth hacking uses a full funnel approach.
Are you doing traditional marketing or Growth hacking?
"Our succes at Amazon is a function of how many experiments we do per year, per month, per week, per day."
What is your customer lifetime value?
How many experiments are you running on a weekly basis?
What is your churn rate?
This is what a typical project could look like
(6 months)
Phase 1: Growth Audit
1. Traffic, analytics & tracking inspection
2. Competitor analysis
3. SEO audit
4. Paid advertising audit
5. Email (CRM) audit
6. User experience & performance audit
Phase 2: Growth infrastructure
1. Data, tracking & tooling
2. Full funnel data dashboard
3. Growth mindset & sprint process
4. Search engine marketing
5. Marketing automation
6. Website optimization
Phase 3: Growth Hacking
1. Growth experiments
2. Testing untapped channels
3. Growing social reach
4. Lead generation
5. A/B testing
6. Retention hacking
7. Referral program
General process
1. Ideation
We walk through the PIRATE (AAARRR) funnel & growth audit data, leveraging multiple brainstorm technique we come up with ideas amongst all 19 traction channels
2. Ranking experiments
Hypotheses are made and experiments are scored based on their impact on growth, our confidence that it will be successful, and how easy it is to implement (ICE model).
3. Execute tests
4. Analyze results
5. Scale success
Rapid testing of channels & features. Manage the tempo & workload within the sprint, execute experiments with care and focus on throughput and small batch sizes.
Get and analyze the data of the experiments. Capture learnings, “did it work yes or no”? Why not? Should we run another experiment? Store the knowledge.
Channels that work, scale! The intelligence can be used to make strategic decision how to further grow you business.
Process during a sprint (1 sprint = 1 month)
Phase 1 - Growth audit
The audit will be delivered in to one big document and will be based on current performance. This will include:
- Tracking & measurement
- Competitor analysis
- SEO
- PPC (social & search)
- UX
A project typically starts with an audit to get a baseline measurement of all current activities.
Phase 2 - Infrastructure
Infrastructure activities will be executed before or simultaneously during sprint 1 and can include:
- Set up of social and search advertising channels.
- Planning and implementing the right tracking.
- Set up of external tooling or automation software.
We have to be certain about completion of tooling access, data points and measurements before we start growth hacking.
Sprint 1 - Awareness
Focus
Goal
Get a minimum of 100K people aware of our product to boost our product launch.
Experiment name
Facebook algorithm hack
Hypothesis
We believe that boosting Facebook posts with pre acquired groups of people will shake up the Facebook algorithm.
Result
250K
Period
01-06-2018 / 30-06-2018
At the start of this project, it was still possible to manipulate the algorithm of Facebook. Why tried to boost it with pre acquired groups of people who would simultaneously share and like our post.
To verify that we will ask 500 facebook users to simultaneously like and share our post.
And measure the amount of reach and shares on platform.
We are right if the amount of reach (100K+ and shares (100+) on platform.
240
Organic reach
Shares on launch video
Example
Sprint 2 - Activation
Focus
Goal
Increase sign up with 20% by displaying core features to prospect before they have the chance to buy.
Experiment name
Facebook Advertorial
Hypothesis
We believe that segmenting country specific will increase touchpoints with the user's needs.
Result
700%
Period
01-09-2019 / 01-10-2019
Tripcreator was having difficulties increasing the amount of signups. Through advertising and email campagnes, we've managed to increase signups with a whopping 1907%.
To verify that we will segment every country individually and will delete every country that doesn't convert.
And measure the amount of signups.
We are right if the amount of signups increase by 20%.
Increase of facebook signups
Example
Sprint 3 - Acquisition
Focus
Goal
Decrease budgets by 50% - achieving the same amount of revenue.
Experiment name
Qrios ROI challenger
Hypothesis
We believe that testing propositions, audiences and campaigning structure will lead to an increase in conversion.
Result
1176
Period
01-06-2019 / 30-06-2019
Qrios spend a lot of money on marketing budgets. We've got the assignment to redefine all campaigns and test out different ads.
To verify that we will test out 20 propostiions on 10 landingpages with a total of at least 100 ads.
And measure the amount of conversions (sold courses).
We are right if the amount of conversion is greater than 1000.
-50%
Conversions
Ad spend compared to last year
Example
Sprint 4 - Revenue
Focus
Goal
Getting 5% of invited Marketing qualified leads to turn in to opportunities.
Experiment name
Get offline! A roundtable event is coming
Hypothesis
We believe that inviting qualified prospects to our exclusive roundtable will increase the likelihood of doing a sale.
Result
15%
Period
05-02-2020 and 08-02-2020
Almost impossible to nurture online, we tried to find another way to increase sales. That's why we've chosen to organise a roundtable breakfast session.
To verify that we will invite 40 qualified leads to our roundtable event split in to 2 groups.
And measure the amount of sales qualified leads at the end.
We are right if the amount of sales qualified leads 5%>
Opportunities of total visitors
Example
Sprint 5 - Retention
Focus
Goal
Get 10% of our customer base to repeat a purchase.
Experiment name
Can i Whatsapp your order.
Hypothesis
We believe that Whatsapping our customer base will lead to repeat purchases.
Result
10%
Period
01-09-2019 / 30-09-2019
Trying to increase sales, we do focussed a lot on retention. This was one of our first test runs, using Whatsapp in our marketing efforts.
To verify that we will send out an automated Whatsapp to our exisiting customer base.
And measure the amount conversions
We are right if the amount of customer converted is +10%.
Of our customers have done a repeat purchase.
Example
Sprint 6 - Referral
Focus
Goal
Get 500K reach on our new product, by promoting the brand throughout existing users.
Experiment name
STAIY viral (Viral campaign only)
Hypothesis
We believe that Promoting a viral campaign will result into referrals.
Result
1200
Period
01-04-2019 /30-04-2019
With a minimum budget, we've tried to super launch sustainable clothing brand STAIY through automations, advertising, email - promoting a viral campaign.
To verify that we will create a referral campaign asking for emails with discounts for new and existing users.
And measure the amount of emails.
We are right if the amount of emails is higher than 500.
Emails retrieved
Example
Terms of collaboration
Clear communication
Clear proces
Clear values
Available for in-house growth hacking support. We send out updates about all our activities every week and will report upcoming & past experiments with the results on a monthly basis.
Our proces is transparant, based on sprints with tasks allocated to time efforts. We'll report tasks, time and result back to you and will simultaneously build a database of all your experiments.
Our core values are Freedom, Responsibility and Trust. Our team consists of young, ambitious & talent indivduals who will achieve the desired results whatsoever.
Terms of collaboration
Commitment
A fast pace
Mindset
We need partners that are willing to do everything that is possible to facilitate growth. We will research unknown paths and will need you to accompany us in our joint efforts.
We want your company to grow and we will do everything to make that possible. That means we sometimes move faster than a company - The pressure is on!
It all begins with the right mindset. Dare to achieve the highest results possible and you will create your own ultimate growth machine.
What do we expect from you
Expertise: our field of work
Growth strategy
Growth hacking
Channels
Sprint services
Basic
Power
Supreme
Custom
- 1 day a week support
- Performance marketing
- 1-2 experiments
- SEO support
- S&S Growth tools usage
- Reporting
Fixed price
Monthly
- 2 day a week execution
- Performance marketing
- 2-6 experiments
- Monthly strategic session
- SEO support
- Growth sessions
- Growth modelling
- Performance dashboard
- Sprint board
- Weekly updates
- Dedicated growth support
- Performance marketing
- 4-10 experiments
- Monthly strategic session
- SEO strategy & support
- Growth sessions
- Growth modelling
- Reporting
- Performance dashboard
- Sprint board
- Weekly updates
- Access to S&S software
- Full growth team
- Development team
- Performance marketing
- 4-10 experiments
- Monthly strategic session
- SEO strategy & support
- Growth sessions
- Growth modelling
- Reporting
- Performance dashboard
- Sprint board
- Weekly updates
- S&S software included
Fixed price
Monthly
Fixed price
Monthly
Custom
Custom
Most populair
Your data is our responsibility
- A password manager and 2-factor login on all our tooling
- Signed contracts with procedures and protocols on handling (client) data
- Clear process for the on- and offboarding of clients.
At Sprints & Sneakers, we highly value GDPR compliancy and privacy. We brought internal procedures in line with the current GDPR and privacy policies. Our employee, customer and supplier contracts are updated. All personal data has been secured through appropiate organizational and technical measures. At last we have:
Get in touch!
Bart Snijders - Growth Strategist & founder
+31610348679
Bart@sprintsandsneakers.com
Gijs Seubers - Head of Growth
+31629155210
Gijs@sprintsandsneakers.com
Sprints & Sneakers B.V.
Niasstraat 35-37
1095 TV Amsterdam
