Infographics and
Data Visualization
for Research Communication


Effective Knowledge Visualization and Knowledge Sharing Tools

Laura Navarro & Eli Vivas (Storydata)

10/26/2021

  • What is Data Visualization
  • Types and Basic principles of Data Visualization
  • Exercise with Piktochart
  • Maps
  • Types and Basic principles of Infographics
  • Individual Exercise: creating a data visualization and/or infographic
    with Piktochart

STRUCTURE

  • Surrounded by data
  • Used in all fields
  • Sight: a powerful sense

Infographics and Data Visualization

WHAT IS
DATA VISUALIZATION?

Translation of raw data to a visual context

Infographics and Data Visualization

BRIEF HISTORY

Charles Minard, 1869

Infographics and Data Visualization

DATA VISUALIZATIONS
=!

INFOGRAPHICS

DATA VISUALIZATION

Infographics and Data Visualization

Infographics and Data Visualization

INFOGRAPHICS

Adolfo Arranz

Germanwings flight-Inconsolata

Infographics and Data Visualization

INFOGRAPHICS

DATA VISUALIZATION 

PRINCIPLES

Infographics and Data Visualization

Types of
Data Visualizations

https://ft-interactive.github.io/visual-vocabulary/

What do I want to say?

  • Focus on the key concepts
  • One graph, one idea
  • Interview your data

Infographics and Data Visualization

1. HIGHLIGHT

  • No more than seven colors in a chart
  • Grey, your best friend
  • Use intuitive colors (but avoid stereotypes Men-Women)
  • Use color palettes, they work

 

Infographics and Data Visualization

2. USE COLORS

Infographics and Data Visualization

2 4 3 5 6 4 3 7 6 5 3

4 3 4 5 4 1 3 2 8 9 7

5 4 6 7 2 1 5 0 6 5 4

2 6 7 8 9  3 1 2 4 0 1

5 3 4 0 9 2 5 4 7 7 2

5 4 1 1 2 0 9 0 9 5 6

2 4 3 5 6 4 3 7 6 5 3

4 3 4 5 4 1 3 2 8 9 7

5 4 6 7 2 1 5 0 6 5 4

2 6 7 8 9  3 1 2 4 0 1

5 3 4 0 9 2 5 4 7 7 2

5 4 1 1 2 0 9 0 9 5 6

2 4 3 5 6 4 3 7 6 5 3

4 3 4 5 4 1 3 2 8 9 7

5 4 6 7 2 1 5 0 6 5 4

2 6 7 8 9  3 1 2 4 0 1

5 3 4 0 9 2 5 4 7 7 2

5 4 1 1 2 0 9 0 9 5 6

Infographics and Data Visualization

Infographics and Data Visualization

3. RESPECT TYPOGRAPHY

Awesome title

Subtitle that contextualizes

Axis text

Axis text

Axis text

Axis text

Axis text

Axis text

Axis text

Caption with the source and who created the chart. Notes if necessary

Legend text

Legend text

Legend title

Axis y title

Axis x title

Infographics and Data Visualization

4. DON'T FORGET ANY PART

Infographics and Data Visualization

4. DON'T FORGET ANY PART

Source: Google News Timeline

Public fears in the media

Swine Flu

Bird Flu

Killer Wasps

Apocalypse
2000

Infographics and Data Visualization

4. DON'T FORGET ANY PART

100%

0%

50%

"Think about subway maps, which are abstracted from the complex shape of the city and are focused on the rider’s goal: to get from one place to the next"

Visualizing Data by Ben Fry

Infographics and Data Visualization

5. KEEP IT SIMPLE

Medium Infogram

Infographics and Data Visualization

5. KEEP IT SIMPLE

Medium Infogram

Infographics and Data Visualization

6. START AXIS IN 0

Infographics and Data Visualization

7. ORDER

(If you can)

2021

54,8%

2013

16,2%

Mobile phone web traffic:

Infographics and Data Visualization

8. MOBILE FIRST

NO CODING & FREE & EASY

NO CODING & FREE &
NOT THAT EASY

CODING & FREE & DIFFICULT

Infographics and Data Visualization

ONLINE TOOLS

Infographics and Data Visualization

· Statistics Division of the UN:
http://data.un.org/

· Google Dataset Search:
https://datasetsearch.research.google.com/

· WHO Database:
https://www.who.int/data

· National Stastistics Institute:
https://www.ine.es/

DATA SOURCES

Infographics and Data Visualization

exercise

Data: National oceanic and atmospheric administration (NOAA)

Infographics and Data Visualization

MAPS

Infographics and Data Visualization

MAPS

types

DOTS

CHOROPLETH

BUBBLE

HEAT

FLOW

HEX BINING

Infographics and Data Visualization

MAPS

[18:00]

Infographics and Data Visualization

MAPS

Latitude Longitude name
42.061201860  -0.490321024 point1
38.887787884  -1.537996281 point2
38.696322447  -9.137571576 point3
geometry name
polygon region1
multipolygon region2
polygon region3

Infographics and Data Visualization

MAPS

Geospatial data draws dots or shapes, and they store information for each one of these points or regions

Infographics and Data Visualization

MAPS

· The World Bank
https://maps.worldbank.org/

GEOSPATIAL DATA

· Geographical Institutes websites / Open Data:
http://centrodedescargas.cnig.es/CentroDescargas/index.jsp​  

Infographics and Data Visualization

Types

Basic principles

Start to think about your infographic

INFOGRAPHICS

INFOGRAPHICS

  • Guide the eyes through the page
  • Visually appealing
  • Respect the theme
  • Convey the message
  • Extract important insights

 

INFOGRAPHICS

  • Guide the eyes through the page
  • Visually appealing
  • Respect the theme
  • Convey the message
  • Extract important insights

 

Infographics and Data Visualization

INFOGRAPHICS

Qualitative

Quantitative

Hybrid

1

2

3

4

52,9%

1

2

3

Infographics and Data Visualization

INFOGRAPHICS

Title

Body

Footer

Infographics and Data Visualization

INFOGRAPHICS

Beggining

Middle

Ending

ch.1

ch.2

ch.3

Infographics and Data Visualization

INFOGRAPHICS

FOOTER

Tap water in Peru

TAP WATER IN PERU

drinking water in Peru

drinking water in the world

WORLD MAP

Which are the problems

INFOGRAPHICS

statistical

Annals of Surgery

INFOGRAPHICS

statistical

INFOGRAPHICS

statistical

Fundaciones Alternativas

Timothy Dole

INFOGRAPHICS

timeline

INFOGRAPHICS

timeline

Yaroslav Kirsanov - Toni Sailer Bio

goodwaydesign

Reuters

INFOGRAPHICS

process

Reuters

INFOGRAPHICS

process

Oriol Vidal

INFOGRAPHICS

informative

Reuters

INFOGRAPHICS

informative

Fundaciones Alternativas

INFOGRAPHICS

comparison

INFOGRAPHICS

comparison

David McCandless

Vincenzo Castro

INFOGRAPHICS

biographical

INFOGRAPHICS

list

Infographics and Data Visualization

INFOGRAPHICS

TOOLS

Infographics and Data Visualization

INFOGRAPHICS

Infographics and Data Visualization

INFOGRAPHICS

Identify
your topic

Audience

Structure

Information

Add value

Design

HOW TO START

Infographics and Data Visualization

your turn

KEEP LEARNING

· Dessart, L., (2016) ‘From paper to picture: creating an infographic from your research’, Journal of Marketing Management (https://www.jmmnews.com/paper-picture-creating-infographic-research/)

· Elsevier (2017) Graphical abstracts available at https://www.elsevier.com/authors/journal-authors/graphical-abstract

· Krauss, Jane (2012) 'More Than Words Can Say' (https://eric.ed.gov/?id=EJ982831)

· McCandless, D., (2009) Information is Beautiful, London: William Collins

· Cool Infographics (https://coolinfographics.com/)

Infographics and Data Visualization

navarrosolerlaura@gmail.com

thank you!

eli@storydata.cat