SyncStudios Marketing

We know from our previous attempts of marketing, during the process of creating our thriller trailer, that the industry is very competitive. From a music industry point of view its most important to get everything correct by keeping up to date with marketing and compete with other companies for their audiences.

‘SyncStudios’ as a team have thought deeply into ideas of how we want this to happen. We will stick to those thoughts and begin our process on marketing.

What is Marketing?

Marketing definition-->The action or business of promoting and selling products or services, including market research and advertising.

Overall companies who try and Market concentrate on their audience and target their awareness of a product.

In relation to ‘SyncStudios’ we will be trying to market our music video this will be through modern technologies and software such as social media accounts. Marketing to this day is major, where ever you go something is being marketed for example TV adverts, posters in your towns. A very similar example would be in schools, posters and word or mouth from teachers and pupils promoting their activity/club for you to join. Marketing is everywhere.

Different Marketing Strategies 

SOCIAL MEDIA plays a major part in marketing, these different platforms such as Instagram, twitter and Facebook allow companies the opportunity to target worldwide audiences.  They can do this through images, video, or just comments that can be spread. 

WORD OF MOUTH By creating an authentic word or mouth for your company and what your trying to market. It’s the passing of information from person to person by oral communication.

MERCHANDISE can market your product by increasing the brand name creating happy more loyal customers. This is products that customers sell such as tshirts, hats, mugs etc.

ADVERTISEMENTS ONLINE Advertising online can create global reach therefore is important part of marketing. Online advertising can show up on websites, different search browsers or just pop ups this being effective as it alerts your attention to it. 

BILBOARDS/POSTERS Marketing on Big posters such as billboards are very simple and effect in the need of marketing. It catches people’s attention and these posters can be put anywhere. 

EVENTS Organising an event to promote and celebrate your product can be useful to marketing, as its creates a word of mouth and would be shared over social media. Therefore, making the market a wider range of audience. 

How marketing will help us promote our music video?

Marketing determines whether we have success from our video or not, it will control our likes and views from audience members. Marketing our music video will also help us as a company grow and get recognition from others. Even though marketing is major when it comes to promoting products for sales and views, companies like ‘syncstudios’ a small and independent company it can be a struggle. This is due to the costing of some marketing techniques.  

Marketing is something as a company we believe is most important.

What           will do to market their music video?

In comparison to other companies ‘SyncStudios’ is a small independent company and therefore don’t have a big enough budget when it comes to marketing. Due to this we will be sticking to marketing strategies of a low cost.  Such as:

We found these 4 ways were most cost effective aswell as being most officiant.

Social media accounts – we have a variety of different social media accounts so can advertise out music video on them, for example a quick preview of the video, making the audience more intrigued to what’s coming next. This will be regularly updated with new posts.

Word of mouth- By communicating with the people around us we feel like this can be spread quickly within society and within the type of audience we want to attract.

Posters- By creating engaging posters and spreading them around, a variety of different people will see them this creating a better all-round audience.

Merchandise- By putting our logo on different merchandise we feel it will draw attention to our company and will gain my audience and viewers on our music video