Case studies

Index

Prediction Biosciences is a clinical stage biotechnology company located in Lyon, one of the most dynamic and growing environments for biotech companies in Europe.

Services

The challenge

- Create a new brand identity that fits in a very specialized market.

- Show complex scientific technology in a simple and understandable way.

- Implement communication strategy from scratch.

- Custom web design.

- Creation brand guidelines and logo

- Videos 3D MoA.

- Illustrations.

- Digital Strategy.

- Newsletters and SM content support.

PREDICTION: BOOSTING COMMUNICATIONS

FROM SCRATCH

Prediction Biosciences as some early-stage biotechs, didn't have any kind of communication assets that helped them to explain their science or increase brand awareness.

They needed also to display the complexity of its MoA in a simple but visual way in order to attract new investors.
 

Then, we created different videos and loops to capture the essence of their technology with a premium visual quality that would be the basis of the rest of the comm. strategy.

Video as a source of content

Eye catchy website

At that time the client had and old-fashioned website.

We aligned artworks and storytelling with our  refreshed and reused visual assets from videos to create a visually impactful new website.

Visual aspect is great, but also we took care of making the information architecture accessible and SEO optimized to discover target audiences.

Spread the science

Through a careful digital strategy we planned some actions and select proper channels to communicate
Prediction technology and reach defined targets.

This strategy include:

- Newsletter layouts.

- Social Media assets.
- Customized Power point presentation templates

After our work, Prediction Biosciences obtained some of the following metrics:

Results

Somaprobes is a biotech company that uses the nucleases as effective biomarkers for detecting Coronavirus, cancers or tumors and infections caused by bacteria.

Services

The challenge

- Create a new visual identity that stands out in a very crowded market.

- Show complex scientific technology in a simple and understandable way.

- Boost communication strategy from scratch to
drag investors and potential customers.

- Custom web design.

- Creation brand guidelines and logo

- Videos 3D MoA.

- Product design and revamp PPT.

- Digital Strategy.

- Newsletters and SM content support.

SOMAPROBES: 360º CAMPAIGN

FROM PPT TO VIDEO

Video is the king

The market Somaprobes dive in is one of the most competitive.

So we found the challenge to stand out through different actions that includes creation of 3D animation videos.

The market Somaprobes dive in is one of the most competitive.

So we found the challenge to stand out through different actions that includes creation of 3D animation videos.

Again, the videos consolidated as a great source of assets for the rest of the communication strategy.

New Brand Identity

We created from scratch all the brand identity.
That includes:

- Logo design.

- Branding guidelines.

- New website.

- Product design.

- 3D video loops.

- Powerpoint presentation templates.

After our work, Somaprobes obtained some of the following metrics:

Results

KIYATEC

MAKING IT INTERACTIVE

Kiyatec is a leader in functional precision oncology. Kiyatec utilizes proprietary platforms across multiple solid tumor types, based on robust science that scores >95th percentile in peer reviewed journals.

Services

The challenge

- Create a new brand identity that fits in a very specialized market.

- Show complex scientific technology in a simple and understandable way.

- Boost communication strategy from scratch.

- Interactive web application

- Creation brand guidelines and logo

- Videos 3D MoA.

- Illustrations.

- Digital Strategy.

- Displays for booths.

The power of interactivity

Kiyatec already had and old-fashioned website.

Instead of creating a new one they wanted some elements to making it more stylish.

We came up with the idea of creating different 3D assets for their site and other actions:

- Video web loops to increase user engage.

- 3D animations and illustrations.

- 3D booth displays for events and congresses.

We decided to take advantage of those assets to create a 3D interactive application .

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After our work, Somaprobes obtained some of the following metrics:

Results

CASE STUDY I: 
MIRONID

CASE STUDY II: 
PERSPECTIVE THERAPEUTICS