Tim Bouchard
Partner / Executive Director
Partner / Executive Director at Luminus
President of AAF Buffalo
University at Buffalo Alumnus 2005
The sum of all interactions between an organization and its audience.
- Michael LaDuca, Luminus
MARKET
FUNDAMENTALS
INDENTITY
To effectively communicate to your audience you must understand who they are, where they are, and who else they are listening to.
To truly connect with and build a loyal customer base you must define who you are and why they should align with you.
Your identity should be a uniform representation of yourself. This includes not only your logo and how you look, but also your tone and how you sound.
LUMINUS
19 IDEAS
BLOCK CLUB
QUINLAN
WHITE BICYCLE
MARKET
FUNDAMENTALS
INDENTITY
WEBSITE
LOGO
BROCHURE
BIZ CARDS
AD GRAPHIC
SOCIAL POSTS
e.g. Biz Cards, Brochure, Sales Sheet, Ad Graphic
CONSISTENTLY USE BRAND DESIGN GUIDELINES
PAPER STOCK & TYPE
INK APPLICATION
DIE CUTTING
INSERTS
MINUTEMAN PRESS
KELLER BROS & MILLER
ZENGER
MOO.COM
VISTAPRINT.COM
CONSISTENTLY USE BRAND DESIGN GUIDELINES
WORDPRESS, SQUARESPACE, SHOPIFY
BLOG
GOOGLE ANALYTICS
STRIPE, PAYPAL
MANAGED WORDPRESS HOSTING
[RE]NOUN CREATIVE
HELM
STAPLE WEB DESIGN
NEWBIRD
SOCIAL PROFILES
EMAIL NEWSLETTER
EBOOKS
VIDEOS
LIVE STREAMS
PODCAST
RISE COLLABORATIVE
NICKEL CITY GRAPHICS
PROMOTIONAL PRODUCTIONS
TOO MUCH NEON
PROFESSIONAL CLUBS
CHAMBERS OF COMMERCE
INDIVIDUAL BRAND
PRINT ASSESTS
WEBSITE/BLOG
SOCIAL ENGAGEMENT
VIDEOS/EBOOKS
NETWORKING
The most important thing in marketing is to have a unified message and presentation. Each asset and engagement should follow your branded experience.
https://slides.com/timbouchard/your-brand-rules
@timbouchard
https://luminus.agency