HAS YOUR BRAND GOT GAME?
Brands come in
all shapes and sizes.
A brand can be a global icon and sold around
Or it can be niche,
with a local fan base.
It doesn’t matter how big your supply chain is, or who you sell to.
Because any brand that sells,
is eventually copied.
And beside the things we can't control,
like market downturn,
or new competitors;
Counterfeit goods are the single biggest threat a brand must overcome.
counterfeit goods are now worth more than
USD $1 trillion per year.
That's equal to the sum total of all other transnational crimes combined, including drug-trafficking.
Source: Transnational Crime and the Developing World (2017) - Global Financial Integrity®