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content abundance in travel, trousim: booking sites, blogs
In travel and tourism, content abundance threatens to overwhelm us. There is much more content than anyone wants or needs.
So you want to find relevant information on this hotel? Google search by name yields 200.000+ resources, you have the choice.
Travel marketers as well as travel bloggers suffer from the increasing effort for getting found and being heard. At the same time, they feed repeated and copied content into the Web and social media. Valuable existing content is doomed to disappear soon in the dustbin of history (unless promoted) and will never be referred to.
For instance, it rarely happens that a travel blogger refers to another travel blogger when presenting a great tourism destination. Or imagine, TripAdviser referring to Booking.com when presenting the amenities of a hotel (that would be downright hilarious, wouldn't it?).
Content curation means making meaning out of the flood of data by researching and mining resources on a specific subject and building new, useful content from the material. Curation, in contrast to aggregation, means that value is added and synergy created.
what is content curation about?
Content overflow in the web and social media heavily impacts tourism and travel: marketing content swamps all media channels. Responsible, human curation is the best way to maintain the internet's specific value for tourism information and to offer travelers valuable insights, tips and cultural knowledge.
Content Curation and Travel: Travelers are looking for easy ways to find what they are searching for, within countless amounts of irrelevant information out there. For this, curation is the 'cure' - magic.piktochart.com
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation
- Beth Kanter, Content Curation Primer
here comes the solution. The word is -- Curation. Bob Lefsetz: Maybe Twitter's unfixable. Maybe it's a fad like MySpace. Something gee-whiz, brand new, that is succeeded by a platform with more functionality. Twitter told us we want instant news. But it never turned into a comprehensible service. It's the internet at its worst.
- huffingtonpost / Steve Rosenbaum
Content curation, I believe, is a foundational key to how to both create (from scratch) and share (other people’s work in your industry) great content your fans and followers will engage with and read. - searchenginejournal.com - 2015
what can hosts, DMCs, service providers, marketers and travelers do with curation ?
Tourists who want to book a hotel are fed up with meaningless and irrelevant 'tourism' content on hotel web sites or booking sites, unmistakably written for SEO purposes. In contrast, hosts who curate and share relevant and useful regional tourism information are much more likely to win the traveler's heart. Showing interest in the customer's needs and creating curiosity are the best call to action.
Publishers and marketers in the tourism and hospitality industry adopt curation for content marketing to create more engaging landing pages etc. Plus, they discover that curating a specific subject helps to "own" this subject better than content creation.
Scroll down in this 2D slide presentation for more examples
In this post, a second embed URL is used for the author's profile page at TED. Plus, the URL was used for a related TV show on Norway's 'Slow TV' movement.
Please note: even though the embed URL is the URL of this post, other items (image and SlideShare are displayed on top).
At the end of this deck we present some post types (URLs, embeds, tweets etc.) and posts
Die folgenden Dias zeigen Beispiele