INTERTEXTUALITY
From some behind the scenes videos on YouTube, I realised that the ‘anti-gravity’ in ‘Smooth Criminal’ was achieved through the use of a hitching mechanism in the floor of the music video's set that would latch on to Michael Jackson's shoes attaching him to the floor and therefore allowing him to perform this famous dance move. Shakira herself had stated in an interview on an American television programme 'Good Morning America', that the purpose of her preforming this dance move that was made famous by Michael Jackson in 1987 was so that she could pay tribute to him, in her music video.
I was also able to find one more example of intertextuality in one of Shakira’s music videos ‘She-Wolf’. Shakira’s music video came out in 2009, where she performed a lean dance move. This can be seen as a use of intertextuality in the music industry, as this dance move is very similar to the ‘anti-gravity’ lean which was performed by Michael Jackson in his 1987 single 'Smooth Criminal'.
Using intertextuality allows the audience to make a connection between the two media and so making it more memorable. For this reason I think that at least trying to use intertextuality within my music video will not only help boost my music videos popularity, but also help increase its attention be using a scene or clothing from another media. I think this would also help build my artist’s star image which is one of the key aspects of a music video Andrew Goodwin had chosen as part of his theory.