Team
Troy Benjegerdes
- Farmer, Blockchain, Software
Steve Strasheiem
- Twisted River Farm, marketing
Jenn Cain
- Graphic design
Brandon Vennetta & Jon Frechin
- Advisors and People's currency Foundation board members
Problem:
Who feeds
the world?
Farmers?
Bankers
& Brands
User story
See food
User story
See food
Buy food
User story
See food
Buy food
Cook food
User story
See food
Buy food
Cook food
Eat food
User story
See food
Buy food
Cook food
Eat food
Re-order more food
UI mockups
Food Chain solves
Monopolistic and predatory practices of big business in:
- Payment processing
- Online presence
- Repeat orders
- Capital access
Transparent pricing of direct consumer to farmer value exchange (carbon credits, health, no pesticides, etc)
Value to market participants
- Farm to fridge repeat customer acquisition
- Surplus food sale & distribution
- Waste reduction (Time, Food, Energy)
- No charge to:
- Farmers
- Food buyers
Revenue
- Grants
- Delivery fees/logistics
- Data analytics
- Professional services
- Farm Loan servicing
Business modeling
$2.00 revenue/transaction
-0.50 operational expense
-0.25 customer acquisition
-0.25 capital repayment
$1.00 net profit
Automated services
- Ecosystem services & certifications (CNPK mass balance tracking)
- Food services (Delivery, prep, planning)
- Farm loan underwriting & servicing
Market & growth strategy
- USDA grants
- 8000+ farmers markets
- Music/other festivals
- Food trucks
- Farmer's night out
Food chain in 10 years: 1% of $1 Trillion
email: foodchain@7el.us
http://foodchain.7el.us (under construction)