Assignment 12:
Target Audience
Target Audience
- A particular group of which something is aimed at.
A secondary audience, is one in which people are not likely to buy a product but influences the decision of those who will.
Demographics
Demographics are used to classify an audience into age, gender, race etc.
Psychographics
Divides an audience into groups based on social class and personality. It's based on the assumption that their purchases/buying habits reflects their personality.
Pearl & Dean:
Demographics:
The Babadook (2014)
Pearl & Dean:
Lifestyle
The Babadook (2014)
Pearl & Dean:
Personality
The Babadook (2014)
Target Audience:
Gone Girl
Demographics:
- The target audience for this film is ages 25-30 women and men.
- Lower/middle class students/workers.
Psychographics:
It would be aimed at, resigned, reformers, aspirers and explorers.
Haseeb
Demographics:
For this film the target audience is aimed at 18 to 30 year olds men and women who are student or at work.
Psychographics:
It would be aimed at, resigned, reformers, aspirers and explorers and generally people who just like to watch a horror movie.
Rizwan
Target Audience:
Insidious
The demographics. For this movie, the audience is more male based with the movie having a male audience of just over two thirds. It's most popular with teenagers and young adults. A lot of people from all backgrounds like this movie, however its more popular with people who are middle or upper class.
The psychographics. People who like Saw are fond of listening to music, watching movies, and playing video games. They have a laid back attitude.
Target Audience:
SAW
Thomas
Demographics:
The demographics for cabin in the woods is highly females ranging from 18 - 24 with a profession of Government and civil service. A high concentration of people who like this movie is from north west of England and are working class
Psychographics:
People who watch cabin in the woods are common people that watch television and movies for entertainment, listen to music and are commonly social.
Steven