Assignment 36: 

Target Audience

Target Audience

Our target audience are people 15-25.

This young age-range is appropriate as these ages are looking for thrills.

Additionally, horrors are more likely to satisfy and excite a younger audience than an older one. 

Moreover, a younger audience may be drawn towards the graphic side of the horror - an area where contrastingly, an older audience perhaps would not like to see.

However, a younger audience would find that the graphic violence would enhance their experience. 

Demographic

It is evident that horrors appeal to younger audiences than older ones. A demographic can be generally broad but the majority of the audience will be young (15-25) who seek a cheap thrill.

Otherwise, it may be couples who are on a first date, for example.

 

Target Audience in OTS

Our OTS is appealing for this particular target audience / demographic as we have chosen to follow the instinct that a young target audience (15-25) will be looking for a film that is adrenaline pumping and thrilling. We have considered that tensity and graphic which will appeal to our audience.