August 2024
WEBSITE UPDATES
ISOLITE
WEBSITE UPDATES
Chalk Talk
The History Of The Site
The Guiding Philosophy
Some Statistics
The 2024 Update
Front Page
Site Navigation
The Product Category
Future Update Plans
Marketing & Fall Planning
WEBSITE UPDATES
OVERVIEW
WHY NOW?
THE NEW WEBSITE
WHAT'S NEXT?
Stuff You Probably Didn't Know We Had...
THE HISTORY OF THE SITE
WHY NOW?
ISOLITE
WEBSITE UPDATES
Chalk Talk
1999
2006
2015
2023
2019
- Cut Sheets
- Instruction Sheets
- Boiler Plates
- Product Information
We're Not a "Direct-to-Consumer" Brand
THE GUIDING PHILOSOPHY
WHY NOW?
ISOLITE
WEBSITE UPDATES
Chalk Talk
The goal of our website is to get agents to technical information as quickly as possible
Industry education is a close secondary purpose
- Chalk Talks
- AIA
Direct marketing is of lower importance, but materials for agency use are critical
"Find An Agent" is our third most visited webpage
ISOLITE.COM IS A TOOL TO FUNNEL BUSINESS TO THE AGENT
WHY NOW?
ISOLITE
WEBSITE UPDATES
Chalk Talk
Dovetails with our specification outreach programs
When we show the website to customers, we spend time telling people how to find an agent
It's changed over the years to try to make it more streamlined
50,000
40,000
30,000
20,000
10,000
YTD Page Views
Webpage
HOME
EXIT SIGN COMBOS
FIND AN AGENT
EMERGENCY LIGHTING
INVERTERS
ELT2
BLOG: EMERGENCY LIGHT COLORS
E3MINI
BUG
AIR
- Even power users couldn't find some of the most important places on the website
The goal was to clean house
THE 2024 UPDATE
WHY NOW?
ISOLITE
WEBSITE UPDATES
Chalk Talk
We found ourselves with so much information, with unclear ways to access it
We're trying to set ourselves up for future developments, we're not done yet
Updated the header to show more information
More 'featured' items in the carousel
FRONT PAGE
THE UPDATE
ISOLITE
WEBSITE UPDATES
Chalk Talk
- Allows us to show product in addition to the most recent Chalk Talk
We've gotten rid of "sticker remover guy" in exchange for an updated feature product
- We'll keep this more fresh moving forward
More focused order of information
1. News
2. Products
3. Education
- Product type landing page
- Better filtering/breakdown of subgroups for fast access
The menu was getting way too complicated
NAVIGATION
THE UPDATE
ISOLITE
WEBSITE UPDATES
Chalk Talk
Same product grouping structure for familiarity, but improvements
Resources cleaned and organized
- More than just "additional downloads" catch-all
More accessible resources available
- Blogs
- Forms broken out
- Power users will jump right to the product filters or the product list
- Provides a marketing overview of the lineup for newer agency members and for Google functionality
- The graphics are so cool
Probably won't be seen by the majority of users...
PRODUCT CATEGORIES
THE UPDATE
ISOLITE
WEBSITE UPDATES
Chalk Talk
- Red vs. Green
- Inverter Phasing
- Battery Type Background
Blogs
A FEW THINGS YOU MIGHT NEED
THE UPDATE
ISOLITE
WEBSITE UPDATES
Chalk Talk
The Chalk Talk Archive
- Formatting updated
- Adding transcriptions for silent learning
The Discontinued Products List
- More memorial than funeral
- Currently limited to product information
- No way to search through other Resources, Marketing Docs, Chalk Talks, etc.
- More full-featured search and potentially a tasteful use of AI/machine learning
Search
FUTURE PLANS
WHATS NEXT?
ISOLITE
WEBSITE UPDATES
Chalk Talk
Product Organization
- We can still do better here
- Combining Inverters makes sense
- The power user download page is going to get better organized
- The Website!
- Ways for the specification community to find you!
Available on the Website
- Training Video Link
- Sales Presentation PDF
Available Within Follow-Up Sales Packet
SALES MATERIALS
SUPPORT
ISOLITE
WEBSITE UPDATES
Chalk Talk
NEED FURTHER ASSISTANCE?
SUPPORT
- Schedule a Webinar for Advanced Sales & Engineering Training
Team of Experts
ISOLITE
WEBSITE UPDATES
Chalk Talk
For Additional Training, Please Contact Your
Local Sales Representative
THANK YOU