Zak Swindell Music video Analysis

Pharrell Williams 

Happy

Through out the music video there are a variety of long shots to medium range shots of the main artist and of the other performers in the music video.

All these shots also have loose frames which shows to the audience that the artist is being open and trying to share his happiness  with the people watching.

During the music video the artist and the other performers all have a fun and active performance trying to get the concept of happiness through the use of performance.

Also during the music video the main artist changes through a variety of different costumes. All the pieces of clothing the artist wears are very casual and could potentially target a younger audience because people who are of a young can relate to the clothes which the artist is wearing.

During the music video there a lots of different montages of the performers dancing  showing the the viewers the huge variety of people who are getting involved.