Baruch College - Zicklin School of Business
6/9/17
Prof. Arturo Castellanos
Information Systems and Statistics
arturo.castellanos@baruch.cuny.edu
Hidden Figures
Marketing
Marketing
A/B Testing
Marketing
Can we monetize on this concept?
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Where does it seem to be the focus of the algorithm?
There's a company in NYC doing this!
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As opposed to Pinterest, Clarifai’s ‘Apparel’ model recognizes more (specific) than 100 fashion-related concepts and terms spanning clothing and accessories — from “men’s boots” and “cardigan,” to “wide leg pants” and “romper.”
Don't
Step 1: The training data contains target class information for each record.
Step 2: New records are classified based on the models developed on the training data.
1. Supervised Learning (Estimation and Classification)
Data Mining Techniques:
2. Unsupervised Learning (Clustering)
The classification of the training data is unknown.
The aim is to construct a set of clusters, given the data.
CRISP-DM Data Mining Process
Case Study: Predicting customer churn
On April 15, 1912, during her maiden voyage, the Titanic sank after colliding with an iceberg, killing 1502 out of 2224 passengers and crew.
Which are the salient factors of predicting survival?
Business problem:
The task is to develop a classifier that is able to determine whether a patient is readmitted to the ICU
Link to Dataset - CSV file
To do (in groups of 3):
The best time to start was yesterday
The second best time is NOW.
Thank you