#CADT_SpringForward
tonight's SPEAKERS
Dean Tim Borchers - SXSW
Tony Adah - CADT & Pop Culture
Mike Ruth and Ricky Greenwell - USITT
Alex Fogarty - MinneWebCon
Shannon Luney - Web Design and Dev
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Senior Designer and Design Team Lead - Sundog Interactive
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Creative Director at TodayMade
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Adjunct Professor at M-State - Integrated Design
what's spring forward?
Providing: latest information, ideas, trends in our fields
Spirit: cross-collaboration and sharing within CAMC.
Spirit: cross-collaboration and sharing within CAMC.
Understanding: Content is fluid across our fields.
Telling stories: using different mediums
"the scope of success"
But first, a first hypothetical job scenario
"The job"
You: Recent graduate
A local marketing company
production assistant
foot in the door
creative freedom
In this role...
it's perfectly conceivable
Working on many cross-disciplinary tasks, such as print
Visual Brand Development
Print Collateral
Printers
put this on the website
Online Content
Keeping website updated
taking photos for site
researching alternate solutions, CMS
do you know how to tweet?
SOCIAL MEDIA
establishing social media presence
writing tweets
writing a blog
We'd like a video
VIDEO
working on production schedules
helping with a shoot
setting up auditions
is it viral yet?
ANALYTICS
tracking traffic
conversions
bounce rates
meanwhile
SMARTS
leaderships skills
grace under pressure
critical thinking
parallel park a truck
can you think of something....
IDEAS
you're younger and cooler
can pronounce meme
snapchat, vine, instagam
This hypothetical example
Represents the current landscape of media
and the need to collaborate across disciplines
Cast in contrast to silos
important to know
*Great things happen here
innovation
creativity
revolutions
what's needed
Direct lines of communication
Between silos
They need to speak a common language
understand
each other and how all their pieces fit together
understand the
common message.
this understanding
Creates valuable employees who get that
THE SCOPE OF SUCCESS
Happens across many mediums
with targeted content
Contains innovative brand messaging
with new types of storytelling
the scope of sucess
is more than the money or the product
it's about
building community
it's about
Sharing technology and mentorship
it's about
Helping with information and data
IT'S ABOUT
Revealing issues and offering solutions
IT'S ABOUt
Supporting values and telling stories
And IT'S ABOUT
Humor, lots of humor
so if you see that job listed
Even if you don’t know everything they’re looking for
Go for it anyway
The best jobs are where you learn a lot
TEACHING
Happens to be like that
We remain students
And so will you
PROFESSIONAL DEVELOPMENT
CONFERENCES
RESEARCH
CONTINUED PROFESSIONAL WORK
Thanks to Jordan Brien
TOMORROW NIGHT - MSUM Underground
The Asian American Pacific Islander Heritage Month Celebration. Live Hip Hop!
EVENTS COMING UP
Screening of Raghav
by Film student, Bhupendra Bhattarai
8pm April 26th in Langseth Hall
Carrie - April 30-May 3, 7:30 p.m., Gaede Stage
Midwest Mobile Summit May 5-6
Misfit Festival and Film Festival 2014 - May 28, 29, 30
TedxFargo - July 24
FMLGBT Festival - September
Spring forward
By afo
