Transport Strategy 2020

Prepared for Russell Spink

by Duncan Dibble, Account Director at Eleven

Your Landscape.

This autumn, you will be publishing the region’s first transport strategy for public consultation.

You need a reliable and experienced agency to produce an executive summary of your strategy; an accessible, compelling, attractive and easy to understand document which is consistent across a range of channels and launch assets.

This document needs to be understood by the prime minister and your next-door neighbour.

We make it easy and enjoyable for you to work with us.

Creative.

Working processes.

Right at the start of the project we will meet with you for a kick-off meeting straight away.

We would use this time to gather feedback on our ideas within this proposal.

We’d also fully immerse ourselves within your vision and the strategy, gather insight, and agree the service level agreement and milestones for the project.

Armed with the feedback from our original concepts and the insight we have gathered, we can start to shape your document; firstly by completing the concepts.

Then we'll create the first full draft for review, working iteratively until we get it right.

Budget.

	Rate (per hour)	Quantity	Sub-Total
Project Management	£65	10	£650
Content Development	£65	60	£3,900
			£4,550

24pp document

Includes all graphics, infographics.

Brochure.

	Rate (per hour)	Quantity	Sub-Total
Project Management	£65	10	£650
Content Development	£65	60	£3,900
			£4,550

2 minute motion graphic

5 x social images

5 x web banners

Motion Graphics & Social Assets.

What's included?

Brochure

// Up to 7 rounds of amends.

// Kick off meeting attendance.

// Stock imagery.

// Digital version (like this document).

Motion Graphic

// music and voice over

// sliced up for social promotion

// three rounds of amends

Timelines

Late July/early August: Initial drafts of the strategy received from consultants
Thursday, 22 August: Final draft of the strategy received from consultants

Monday, 9 September: TfSE Senior Officer Group meeting (officer sign-off – soft copy)
Thursday, 19 September: TfSE Board meeting (board approval – soft copy)
Thursday, 10 October: Transport strategy VIP and media launch

People / Resources.

Liz Donaldson

Project Manager

Alex Jones

Senior Creative

Mark Critchley

Senior Artworker

Duncan Dibble

Account Director

Thank you.

TFSE Strategy 2020

By eleven