Your website is

your business.

Utilize or Jetpack to design, grow, and secure your investment.


by day

Who is this guy?


by night

Been building the internet for almost 20 years.


I design software to suit the needs of humans—in this case photographers.

Been a photographer for almost 20 years as well!


I have a focus on landscape and astrophotography.

We are the people behind, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Polldaddy, Cloudup, and more. We believe in making the web a better place.

Let's talk about WordPress

Basically WP is software—it's a Content Management System (CMS) for websites.

Open Source. Free. Tens of thousands of contributors. Huge world-wide community.


Download at

WP powers 30% of the internet

Unlike most website building companies, with WP you own your site and your content. You can run a WordPress website on a server in your closet if you want to.

Endlessly customizable. With the right know-how, folks can do anything with WP. You can build or download thousands of plugins—third party tools that add functionality—for free.

How do I get a WordPress-powered site?

DIY. All begins with finding hosting:

Shared hosting vs. Virtual Private Server (VPN).

This is referred to as "self-hosted." 

  • Bluehost
  • GoDaddy
  • Pressable
  • WPengine

Full managed WP Solution

  • Free & paid plans depending on what you need
  • Get setup with a domain (.com, .photo, etc)
  • Pick from hundreds of themes
  • Focus on just working on the content—uploading your photo galleries, creating pages, writing blog posts and news, etc
  • Never worry about security or updating
  • Home to everyone from writers, photographers, and small businesses to the largest businesses in the world. 100+ million customers worldwide


  • Jetpack is a service that enhances the functionality of WordPress websites. Jetpack offers design & code-free customization tools, marketing automation tools, and security tools for WordPress. Over 40 features.
  • Whether its a "self-hosted” or fully managed you can have the power of Jetpack
    • sites automatically come with the power of Jetpack—its all built in
    • For “Self-hosted” sites you install Jetpack as a plugin to extend the functionality of your WordPress installation


DIY (self-hosted)

Fully managed

  1. Find hosting + domain
  2. Install WordPress software
  3. Install Jetpack plugin


  1. Sign up

Regardless of route you take. The interface will be the same

Website Performance

  • Website performance is one of the most important, yet overlooked components to having a successful site
  • Studies have shown that you have less than 7 seconds to capture the attention of a person before they leave—in most cases it's more like 3—5 seconds
  • More folks are on mobile today than larger devices. Keep data plans mind
  • Never under-estimate peoples ability to get distracted and forget about you





  • Images served up via our high speed data centers around the world. Images will be served from the server that is closest to the visitor 
  • Doesn’t subtract from your hosting space — save money
  • Set it and forget it. For it’s always working, for self-hosted website with Jetpack, just turn it on and you’re good to go

Free Content Delivery Network (CDN)

Video Content Delivery Network

Available on Jetpack Premium ($9/month) & Pro ($29/month) plans

Completely responsive—works on every device size

Wonderful for large image galleries.

Example: Showing clients proofs from a recent photo shoot.

Lazy Loading Images (Free)

Image Optimization

  • Compress images without losing quality

Design & Customization

Interface Introduction


  • Hundreds of themes to choose from. Some free, some paid. 

Picking a Website Theme


  • Preview your design changes before making them live

Customizing your theme


Works in conjunction with our free CDN

Creating custom galleries

Marketing & Making Money

Automated Content Sharing

Save time by connecting your social media accounts to Jetpack. Once your content is published, we'll simultaneously send it to all of them.

Social Sharing Buttons

Let your word-of-mouth be an avenue for advertising online with our social sharing buttons.

Simple Payment Buttons

Sell photo prints, classes, tours, or any other product or service you want with ease. Our simple payment buttons are included with our Premium and Professional plans.

The world's most customizable e-commerce platform

Management & Workflow


  • Free apps for any device. Desktop, tablets, phones. iOS & Android
  • also work in any browser—so if you prefer that feel free to use it
  • Available to any site or Jetpack-enabled self-hosted install.
  • Learn more at

Work from any device


  • Export photos directly from lightroom to your WordPress site.
  • PS. This is also free. Awesome, right?
  • Download at:

Lightroom Plugin


  • Create a page. Make it private / add a password. Upload your photos into a gallery. Publish it. Send it.

Password protecting galleries for clients

Website Security

  • Brute-force Attack Protection
  • Spam filtering
  • Downtime Monitoring
  • Malware scanning
  • Backups & Restores

We'll Handle Security for you. 

But wait, there's more!

20% OFF any or Jetpack plan!


Coupon code:

Twitter: @jeffgolenski

Instagram: @jeffgolenski


These slides:

Happy to help with you anything WordPress!


By Jeff Golenski


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