HI. I'M JOE!

links

wpbuffs.com

@josephhhoward

• wpbuffs.com/convert

• Twitter: @josephhhoward

wpbuffs.com

@josephhhoward

how people buy from amazon

paying customers

converting new website visitors into

wpbuffs.com

@josephhhoward

(when you're not amazon)

VISITS YOUR WEBSITE FOR THE FIRST TIME

wpbuffs.com

@josephhhoward

**** **** **** 4321
expiration: 02/23
cVV: 123

"APPROXIMATELY 96% OF VISITORS THAT COME TO YOUR WEBSITE ARE NOT READY TO BUY."

- HUBSPOT

ASSUMPTIONS

• you have a website up and running

• YOU'RE ALREADY SELLING PRODUCTS OR SERVICES THERE

• FOCUSING ON ECOMMERCE, BUT APPLIES TO SERVICE-BASED BUSINESSES AS WELL

wpbuffs.com

@josephhhoward

1. get to know your website visitors

wpbuffs.com

@josephhhoward

2. Build trust

4. send ridiculously personalized email

3. convert to email list

(WATER BREAK)

wpbuffs.com

@josephhhoward

google analytics + olark + hotjar

THE BEST TOOL I'VE found to get to know your website visitors

wpbuffs.com

@josephhhoward

Google analytics demographics

wpbuffs.com

@josephhhoward

Google analytics demographics

wpbuffs.com

@josephhhoward

olark livechat

wpbuffs.com

@josephhhoward

hotjar Polls

wpbuffs.com

@josephhhoward

Get to know (beyond a doubt) who's visiting your website [WordCamp talk]

want more here?

2. BUILD TRUST

wpbuffs.com

@josephhhoward

• website copy (write like you speak)

• testimonials

• as seen on

• SSL certificate

• good online reviews (google, facebook, yelp, etc)

• be authentic

(water break

ing bad)

wpbuffs.com

@josephhhoward

• USE TOOLS LIKE SUMO & OPTINMONSTER

• pay for a tool and A/B test

• opt-in should be related to your product / service

3. convert to email list

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 5.36%

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 7.98%

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 24.71%

(water break)

wpbuffs.com

@josephhhoward

• SET UP AN AUTOMATED + SEGMENTED SERIES

• personalized email for each subscriber

• jab, jab, jab, right hook

• provide value

4. SEND RIDICULOUSLY personalized EMAIL

wpbuffs.com

@josephhhoward

CONVERTKIT

THE BEST TOOL I'VE found to learn to automate + personalize email

let's do a (quick) demo!

FINAL THOUGHTS

• BUILD, MEASURE, LEARN

• You better be screwing up

• what's the "trick?"

• there is no finish line

wpbuffs.com

@josephhhoward

THANK YOU!

SLIDES

• wp buffs

• wpmrr

• check us out on indie hackers

• wpbuffs.com/convert

• Twitter: @josephhhoward

• Twitter: @thewpbuffs