Aashmeen Aamir
Track title: How Long
Artist/Band: Charlie Puth
Music Album: Voicenotes
Released: October 5, 2017
Track/Music video length: 3:18 minutes
Genre: Pop-Funk
Producer: Charlie Puth
Music video director: Emil Nava
Record Label: Atlantic
Song Writers: Charlie Puth, Justin Franks, Jacob Kasher
Format: Digital download.
Country: U.S.A
Music video type: Performance and Concept
Performance: Lip syncing by Charlie Puth.
Target Audience: People from the age of 17-24 who face more relationship drama.
Representation: The music video shows Puth as a man whose girlfriend finds out that he cheated on her. Puth is shown kind of drunk and loose who does strange things while walking on the streets and in the lobby of a hotel.The song is from Puth's point of view , where he talks about him cheating and also tries to convince his girlfriend that he only loves her and cheating was a mistake he did .
Andrew Goodwin
Genre Characteristics
The music video falls under Pop-Funk so according to the genre of the video fancy clothing, cars , high-key and low-key lighting are expected to be seen the video mostly shows low-key lighting as night time is shown high-key lights are seen are in very few scenes in the video.A woman is also seen sitting in a car looking at Puth with a questioned look.
Relationship between lyrics and visuals
The video happens to be a performance video and the way charlie is performing does not really go with the lyrics except for only one part in the music video.
I'll admit (I'll admit), it's my fault (my fault), but you gotta believe me
When I say it only happened once,
Sven E Carlson
Television Bard
Puth is seen singing to the camera in a few parts as if he's communicating with the audience and telling them his story.
Electronic Shaman
Electronic Shaman refers to the artist having magical powers. In this music video Puth is seen flying in the air and walking on walls.
Codes and Conventions
Lights: Low key lights are used in almost all of the video as nigh time is shown . Only the lobby scene is shown in high key lights.
Camera Shots
The shots and camera angles which are used throughout the music video are shown in the next slides
180 Degree Rule
Close Ups
Long Mid Shot
Low Angle Shot
Zoom Out Long Shot
Over the shoulder shot
Medium Close