Design+Thinking

EID100 • Week 8

Icon: Björn Andersson

Announcements

  • Final exam (April 20 @ 8am, TRS1147/9
  • Group registrations: eid100.com/group.php
  • #Module6 due today

Design & Thinking Official Trailer

What's involved?

Who can achieve it?

DESIGN THINKING

A focused approach

Human-centred

Empathy vs. Rationality

Application > Thinking

Trial & Error (with customers)

Usable vs. Useful

Design Thinking Tactics

  1. Make a profile of your ideal user
  2. Create a story of the user experiencing the problem
  3. Insert your solution and play back the story
  4. Simplicity is sophistication
  5. Design from the inside outwards

Eero WiFi mesh

Æsthetics

Branch of philosophy dealing with art.

Critically thinking about creation and its merits or impacts.

form + function

"MoreSky" by Aldana Ferrer Garcia

Matthew Reimer's Tractor

DRM

Waterfall Production

We have ideas...

But what makes a good one?

MVP

How do we determine the minimum?

What makes it viable?

When is it a product?

Are you solving a specific problem
or trying to be everything for everyone?

Image: Marvel Blog

What's your angle?

Customers

Product/market fit

10X

Influencers

SWOT

Digital Prototyping

What does the digital space afford us in terms of prototyping?

Wireframes

Interactive Mockups

Interop Design

Photo: Ben Melbourne

Apps

Native vs. Web App

Functions

Notifications

Offline data

Platform

1

Stickiness

Freemium