We challenged two theories on identity and representation
1. Andrew Goodwin - theory on music video representation
2. Richard Dyer - star identity
The notion of looking particularly the voyeuristic treatment of the female body.
Raye - She is an up coming artist who has a more garage and old school R&B sound. She is known for her out-there
clothing sense which is often revealing and sexual - this is very common of female representation in media
Our music instead focuses on the music and the talent of the artist as well as overall brand image. There is no sexual representation of females in our music video
Andrew Goodwin - theory on music video representation
What aspect of the theory did we challenge?
What real life example is there of this?
visual examples
What did we do instead?
visual examples
The idea that celebrities are manufactured by institutions solely for financial gain.
Miley Cyrus - known for her innocent and wholesome personality which modified into an outlandish punk attitude
Our artist isn’t artificial it is authentic and raw – they have an independent label and so doesn't prioritise money. The record label specifically prides themselves on how they emphasise their artists love for talent. They don't at all create and produce artists for money
Richard Dyer - Star Identity
What aspect of the theory did we challenge?
What real life example is there of this?
visual examples of the change
What did we do instead?
visual example of the website playing emphasis on talent in the "About" section
