Community MRK VS Community Management
Aleksandar Savkovic
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No stats in my presentation
– Aleksandar Savkovic
No quotes from famous people
Except from me myself and I
84% of all STATS in presentations are made up by presenters to support their opinion.
No STATS !
84% is a number I made up to support my opinion and you believed!
It's always there to support speaker's opinion!
No quotes!
So I will share only one.
A strong community is built not just on shared interests, but on the genuine care we invest in each other's growth and well-being.
Paul Southgate
Community Manager WPAleks, sweet and cool
Social Media Marketer
Ads etc. boring
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When you apply to speak, give a talk about something you know inside out, no preparation and rehearsing needed.
Share experience, rather than talk. That's how you help community.
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HYPOCRISY is a cancer of every community.
Do not support something just because it's good for marketing.
Be yourself.
You cannot buy
engagement
You have to build it.
Stop advertising to save money is like stopping the watch to save time
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Community Marketing
is a strategic approach in which a business or organization engages and builds relationships with its target audience through a sense of community.
1. Building a Community
3. Content Sharing
5. Advocacy
Influencers, Lecturers,
Affiliates
2. Engagement
4. Feedback and Communication
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Community Management
refers to the process of overseeing, nurturing, and maintaining an online or offline community, ensuring that it operates smoothly and serves its intended purpose.
1. Moderation
3. Content Curation
5. Advocacy
Users' advocate at the company
2. Engagement
4. Conflict resolution
Community Marketing
Focus
It primarily revolves around leveraging a community or a network of like-minded individuals to promote and enhance a brand, product, or service. It emphasizes using the community as a marketing channel.
Community Management
Focus
It centers on overseeing and maintaining the community itself. It's concerned with creating a positive, engaging, and well-structured environment where community members can connect, interact, and support each other.
Community Marketing
Goal
The primary goal of community marketing is to boost brand awareness, reach, and loyalty through the engagement of community members. It often involves content sharing, advocacy programs, and utilizing the community to spread the brand's message.
Community Management
Goal
The primary goal of community management is to ensure the community operates smoothly, remains respectful, and serves its intended purpose. This includes moderating discussions, resolving conflicts, and fostering a sense of belonging.
Community Marketing
Activities
Community marketing activities include sharing relevant content, encouraging members to become brand advocates, offering exclusive perks or incentives, and utilizing the community as a promotional platform.
Community Management
Activities
Community management activities involve enforcing community guidelines, engaging with members to facilitate discussions, addressing conflicts, creating a welcoming atmosphere for newcomers, and curating content to keep discussions relevant and valuable.
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Take this home.
#1 Goal for the Community Marketing
OFFER INCENTIVES for ADVOCATES AND IF STARTUP EARLY ADOPTERS
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Take this home as well.
#1 Goal for the Community Management
TAKE CARE OF LUNATICS JOINING AND CLEAR ABUSERS THEY ARE EVERYWHERE!
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More to take home.
REWARD ACTIVE PEOPLE AND LISTEN TO THEIR FEEDBACK, LEARN > IMPROVE
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More to take home (you'll need a bigger box)
STAND YOUR GROUND BUT DON'T BE RUDE
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More to take home (you'll need a pickup truck maybe)
RUDE IS NOT EQUAL TO SINCERE
BEING RUDE IS A FAKE REPRESENTATION OF THE POWER OF WEAK PEOPLE.
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More to take home (you'll need a van maybe)
Watch out, there is a lot of toxicity in every community, one toxic person can poison dozens.
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More to take home (you'll need an Iveco truck maybe)
There are different people:
assume misunderstandings
language barriers
cultural differences
Do all of this wisely
| AND YOUR COMMUNITY SHOULD BE FINE |
|---|
| MAKE WP ORG GREW from 7k to 50k |