Aleksandar Savkovic
You will see 0 stats shared in this presentation!
WHYYYY WE LOVE STATS!!!???
87,4% of numbers are made up by presenters and guess what!
I just made up that number and you believed.
Why are We Here?
- Objective: Explore the pros and cons of community-driven business models
Agenda:
- What is a community-driven model?
- Case studies: Wins and challenges
- Is it right for your business?
Most probably it's not
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What is a Community-Driven Business Model?
- A business built around engaging and empowering community
- Examples: WordPress, Wikipedia, Indystack (not that much)
- Community shapes the product, service, or mission (at Indystack we are doing that)
1. Building a Community
3. Fostering Sense of Belonging
5. Customer's advocate
2. Engagement
4. Feedback and Communication
Community Manager
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Why is a Community Manager Important?
- Fosters brand loyalty through engagement.
- Monitors and enhances brand reputation.
- Collects feedback for improvement.
- Encourages organic marketing through user-generated content.
1. Advocacy programs
3. Content sharing
5. Abuse pain points
2. Engagement
4. Steal ideas
Community Marketer
Community Marketing
Focus
It primarily revolves around leveraging a community or a network of like-minded individuals to promote and enhance a brand, product, or service. It emphasizes using the community as a marketing channel.
Community Management
Focus
It centers on overseeing and maintaining the community itself. It's concerned with creating a positive, engaging, and well-structured environment where community members can connect, interact, and support each other.
Community Marketing
Goal
The primary goal of community marketing is to boost brand awareness, reach, and loyalty through the engagement of community members. It often involves content sharing, advocacy programs, and utilizing the community to spread the brand's message.
Community Management
Goal
The primary goal of community management is to ensure the community operates smoothly, remains respectful, and serves its intended purpose. This includes moderating discussions, resolving conflicts, and fostering a sense of belonging.
Community Marketing
Activities
Community marketing activities include sharing relevant content, encouraging members to become brand advocates, offering exclusive perks or incentives, and utilizing the community as a promotional platform.
Community Management
Activities
Community management activities involve enforcing community guidelines, engaging with members to facilitate discussions, addressing conflicts, creating a welcoming atmosphere for newcomers, and curating content to keep discussions relevant and valuable.
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Take this home.
#1 Goal for the Community Marketing
OFFER INCENTIVES for ADVOCATES AND IF STARTUP EARLY ADOPTERS
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Take this home as well.
#1 Goal for the Community Management
TAKE CARE OF LUNATICS JOINING AND CLEAR ABUSERS THEY ARE EVERYWHERE!
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More to take home.
REWARD ACTIVE PEOPLE AND LISTEN TO THEIR FEEDBACK, LEARN > IMPROVE
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More to take home (you'll need a bigger box)
STAND YOUR GROUND BUT DON'T BE RUDE
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More to take home (you'll need a pickup truck maybe)
RUDE IS NOT EQUAL TO SINCERE
BEING RUDE IS A FAKE REPRESENTATION OF THE POWER OF WEAK PEOPLE.
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More to take home (you'll need a van maybe)
Watch out, there is a lot of toxicity in every community, one toxic person can poison dozens.
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More to take home (you'll need a truck maybe)
There are different people:
assume misunderstandings
language barriers
cultural differences
When is it a Good Fit?
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Strong alignment between the brand and the community Products that benefit from collaboration (e.g., open-source software) Leaders willing to give up some control |
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Well about the last one we would all have a word or two #WPDrama
When Might it Not Work?
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Fast-moving industries where control and speed are essential Highly competitive markets where differentiation is critical High-risk ventures requiring strict operational frameworks |
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〞
- Yay – If you want organic growth and product innovation
– Aleksandar Savkovic
- Nay – If you need rigid control or rapid scalability
- Community-led models are not for everyone