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Imaginationland
Title Text
Sometimes imagination can be a scary place...
Agency
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Gain insight from various clients (departments), and carry out proposals with little change
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Operate more as "doers"--reactive, not proactive
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Get more projects done
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Less back and forth
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Shorter term "investment"
In-house approach
- Necessitates time for team to create
- More proactive, less reactive
- Can give a greater feeling of accomplishment
- Ideation is great, but can come at a cost--work/life balance
- Greater chance of disapproval--great loss of work and morale