The Everyman:
How Trivago is Breaking the Mold with a beltless man on a bender
By: The Professor
the COMMERCIAL
ANATOMY OF THE TRIVAGO GUY
it's not just me
selling the trivago guy
According to YouGov BrandIndex, which tracks consumer perception through online polls, Trivago has now reached ad awareness parity with Priceline. Trivago has pushed past Travelocity, TripAdvisor, Orbitz, and even its parent Expedia, in terms of ad awareness.
STUMBLED UPON GOLD OR CLEVER MARKETING?
- German vs American perception
- Product of social media and commenting platforms
- ACTUAL smart marketing: Trivago held a makeover contest. Fans submitted new outfit suggestions #trivagoguy
