ORION RING+
CUSTOMER 
AQUISITION

GOAL: 
2000 USERS 
IN 30 DAYS

OBSERVATIONS

LANDING PAGE

PLAY STORE

PLAY STORE

  • Unclear Value Proposition
  • Ring+ BETA vs Ring?
  • No ASO
  • Acquisition Channels?

SOLUTION

SOLUTION

  • Landing Page
  • Play Store
  • Acquisition Campaign

LANDING PAGE

LANDING PAGE

  • Clear Value Proposition
  • Clear User Flow
  • Conversion Optimization
  • Copy, Language & Tone
  • Branding
  • Single Sales Proposition - Upsell later

PLAY STORE

PLAY STORE

  • Clear Value Proposition
  • Clear Target Demographic 
  • ASO

AQUISITION

AQUISITION

  • Facebook MAIA
  • Targeting: Location, Age, Android Usage, Interests, Behaviours
  • Est reach: 1.2M total, 30K daily
  • Est CPI: >1Eur
  • Est Time to deliver: 30 Days

DELIVERABLES

DELIVERABLES

  • Final Design: 5 Days
  • Tech Implementation: 5 Days
  • Play Store: 3 Days
  • Campaign Start: 3 Days
  • 2000 users Aquired: 30 Days

COST STRUCTURE

COST STRUCTURE

  • Landing Page design & Conversion Optimization: 800E
  • Landing Page Tech Implementation: 200E
  • Acquisition Campaign (Ad Spending, Campaign management & Reporting): 1800E
  • Play Store ASO: FREE
  • TOTAL 2800E
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