ORION RING+
CUSTOMER
AQUISITION
GOAL:
2000 USERS
IN 30 DAYS
OBSERVATIONS
LANDING PAGE
PLAY STORE
PLAY STORE
- Unclear Value Proposition
- Ring+ BETA vs Ring?
- No ASO
- Acquisition Channels?
SOLUTION
SOLUTION
- Landing Page
- Play Store
- Acquisition Campaign
LANDING PAGE
LANDING PAGE
- Clear Value Proposition
- Clear User Flow
- Conversion Optimization
- Copy, Language & Tone
- Branding
- Single Sales Proposition - Upsell later
PLAY STORE
PLAY STORE
- Clear Value Proposition
- Clear Target Demographic
- ASO
AQUISITION
AQUISITION
- Facebook MAIA
- Targeting: Location, Age, Android Usage, Interests, Behaviours
- Est reach: 1.2M total, 30K daily
- Est CPI: >1Eur
- Est Time to deliver: 30 Days
DELIVERABLES
DELIVERABLES
- Final Design: 5 Days
- Tech Implementation: 5 Days
- Play Store: 3 Days
- Campaign Start: 3 Days
- 2000 users Aquired: 30 Days
COST STRUCTURE
COST STRUCTURE
- Landing Page design & Conversion Optimization: 800E
- Landing Page Tech Implementation: 200E
- Acquisition Campaign (Ad Spending, Campaign management & Reporting): 1800E
- Play Store ASO: FREE
- TOTAL 2800E