Projects &
sub-projects

Projects

  • Event microsite
  • Members area home page
  • IWA-network.org 
  • Challenge videos
  • Quarterly report setup (KPIs & analytics)
  • New user acquisition strategy
  • SEO strategy & implementation
  • Newsletter / email campaigns
  • Young Water Professionals microsite

Event microsite

  • User experience research & design

  • User interface design

  • Tone of voice guidelines

  • visual guidelines

  • Copywriting

  • front & back end development & technical implementation

Members area home redesign

  • Current user behavior report

  • Analytics setup & management

  • User experience research & design

  • User interface design

  • visual guidelines

  • front & back end development & technical implementation

IWA-network.org

  • user behavior report & guidelines

  • analytics setup & management (setup, reporting & management)

  • Visual guidelines

  • User experience

  • User interface

  • tone of voice positioning

  • Copywriting

  • Calls to action (CTAs)

  • front & back end development & technical implementation

Challenge videos

  • concept & idea 

  • creative direction 

  • script & copy

  • art direction 

  • storyboard 

  • Voice over audio recording & production

  • video production

Quarterly report 1st setup

  • setting up the analytics infrastructure

  • configuring the analytics infrastructure

  • defining relevant business goals & KPIs

  • implementing the infrastructure for monitoring the KPIs

  • initial data collection & analysis

  • design and develop the Quarterly report document

     

Acquisition strategy

  • analyze the current channels performance

  • developing new communications guidelines with target audiences and communications channels in mind

  • develop and produce new acquisition strategy guidelines and recommendations

  • Customizing copy based on ToV guidelines for each specific target audience, communication channel and CTAs

  • Regular ongoing content creation

SEO

  • market & SERP competition research
  • keyword research and suggestions,
  • onsite SEO - optimization,
  • onsite SEO - technical implementation, 
  • keyword research and suggestions,
  • Offsite SEO - Content creation & distribution strategy
  • Linkbuilding campaign - market research,
  • Linkbuilding campaign - outreach recommendations

     

Newsletter & email 

  • implement tracking and analytics software and infrastructure

  • copywriting guidelines (based on overall brand and ToV guidelines)

  • copywriting

  • newsletter template design

  • newsletter design based on the guidelines and template

  • tech implementation

  • monthly report- initial report doc

  • ongoing monthly reporting

YWP microsite

  • target audience segmentation and targeting

  • creative strategy according to channels of communication and target sub-groups

  • defining tone of voice and writing copy

  • content creation strategy and guidelines

  • social networks content management and user engagement

  • UX 

  • UI

  • technical implementation 

  • analytics infrastructure setup

  • monthly analytics management and reporting

To discuss

  • Audiences, Target markets, Customer personas

  • Business objectives/KPIs

  • Priorities

  • Timelines

  • Dependencies - client side

  • Client Briefs

  • Deliverables - agency side

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