- What are the problems they're trying to solve?
- What are their key concerns?
- What other websites & applications are familiar?
- How do they prefer to communicate?
- Can we make this easier?
- Do usability testing.
- Review recordings, heatmaps and analytics.
- Observe client interactions, and have a conversation.
- Hire an expert to review.
- Simplify your page hierarchy and navigation menu.
- Review fonts and sizing for readability.
- Make links obvious, and check they work.
- Test for display issues on mobile devices.
- Simplify your UI and reduce "Visual Overload".
- Give elements space, and group related elements.
- Take care of the contrast of text.
- Background should be in the background.