sufficiently large collection of information to require different tools to handle its complexity in order to reveal new patterns or behaviors of interest
Structured vs. unstructured
structured
focus on surveying
been collecting since 1790
unstructured
focus on software tools
phone data → traffic congestion
data on its own has little value, each kind needs definition
Goals
understand Cleveland's data needs
assess data Cleveland has
develop tools and methods that Cleveland staff can use
develop data methods other emerging cities can use
plan
review of how big data is used in small cities
assess and communicate community sentiment with social media
scenario-based data driven understanding of future growth enhancing mobility
SO FAR
Cleveland Social Media Accounts:
TWEETS
develop 4 scenarios of analysis to enhance different mobility modes: