B&M: Strategy

Mónica Fernanda Manzanares - A01336886

Alexander Raymond Rubio - A01337075

What is strategy?

Strategy, is effective planning aimed towards reaching a certain goal in the recent or distant future.
It involves being critical and analyzing the different aspects that surround a situation, and being able to develop an action plan from there.
It doesn't matter if you are a student, president, mother, CEO, or anything in this world. In order to have positive results, you should follow a defined strategy.

Every aspect that surrounds business has to follow a certain strategy in order to achieve a favorable outcome.

A business's success depends on how well a strategy is followed throughout time. Therefore, the growth and expansion of a company is directly related to strategy.

Adidas has a big plan to get ahead of Nike in soccer

In order to keep ahead of its main competitor, Nike, Adidas has developed a strategy plan for raising sales worldwide.
They plan on gaining the support of four main football teams, "and work as one" with them, by making use of their new campaign "BetheDifference".
With this social campaign, Adidas has gained the support of millions of people, and broke their record sales by almost 50%.
This example is intimately related with the concept of strategy, as once they examined their panorama, they had to follow a certain number of different steps in order to achieve their goal