Stop Overcomplicating Your Freelance Projects

Custom Vs. Premium Themes

• Custom Themes are easier to accomplish exaclty what you need
• Premium Themes are out-of-the-box
• What are the client expectations? Long term?
• Speed vs. budget vs. scalability

Don't Over-Engineer The Site

• Beware of premature optimization
• Don't go crazy with new tech unless you budgeted the time for it
• Put in the extra work where it makes sense