The Long Fall of Phoebe Jonchuck

@alxnsnchz   |   @adamplayford

tl;dr

After lifelong history of abuse, child neglect and mental illness, a man drops his 5-year-old daughter off the side of a bridge.

@alxnsnchz   |   @adamplayford

No real number data; More of an immersive experience

@alxnsnchz   |   @adamplayford

Things I knew

Was going to be long (10K+ words per chapter)

 

Told in 3 chapters

 

Discussion about rolling out over three days or all at once

 

Very dark

@alxnsnchz   |   @adamplayford

Time to experiment!

@alxnsnchz   |   @adamplayford

Think about your own behavior as a consumer of the internet and online journalism

You are your own focus group.

@alxnsnchz   |   @adamplayford

Save my spot

@alxnsnchz   |   @adamplayford

@alxnsnchz   |   @adamplayford

Automatic bookmarking?

Use cookies to automatically keep track of reader's paragraph as soon as they exit the page.

@alxnsnchz   |   @adamplayford

Automatic bookmarking?

Use cookies to automatically keep track of reader's paragraph as soon as they exit the page.

@alxnsnchz   |   @adamplayford

Chapter Delineations

@alxnsnchz   |   @adamplayford

Black background

@alxnsnchz   |   @adamplayford

Black background

@alxnsnchz   |   @adamplayford

Gradient background

Gradient background

Once I had assets

@alxnsnchz   |   @adamplayford

Digital strategy

Trailer pages

Inline Twitter "sharelines"

Reddit AMA with Lane DeGregory

Email to Tampa Bay Times subscribers

@alxnsnchz   |   @adamplayford

Game Over

113K views

900-1200 concurrent viewers during first 2 weeks

Tweets specifically mentioning "Save My Spot" feature

Released on 1-year anniversary; dominated the market.

Responses from Fla. DCF

@alxnsnchz   |   @adamplayford

@alxnsnchz   |   @adamplayford

Ok, but how do we make stuff like this?

@alxnsnchz   |   @adamplayford

Knight Lab

@alxnsnchz   |   @adamplayford

Look to other newspapers to see what kinds of things they've released as open source libraries:

NPR Viz team

@alxnsnchz   |   @adamplayford

Try looking on Github

@alxnsnchz   |   @adamplayford

Google APIs will give you access to many of the kinds of information you may need...FOR FREE

@alxnsnchz   |   @adamplayford

http://tinyurl.com/gmewrxk