Data viz and digital storytelling
Let's talk about the internet.
//Poynter Non-Profit News Exchange
@alxnsnchz
Hi, I'm Alex.
@alxnsnchz
@alxnsnchz
How to play
@alxnsnchz
Topics will include:
How we make decisions about UI/UX
Determining what to make based on assets
Benefits of multiple iterations
Digital strategy decisions
@alxnsnchz
"Prologue" to Failure Factories
@alxnsnchz
tl;dr
Pinellas County houses the five worst elementary schools in Florida.
All of them are majority black.
Failure rates for black children are strikingly high compared to other Florida counties.
All a result of the school board abandoning integration.
@alxnsnchz
The data we had
Test scores
Enrollment
Disciplinary records
Attendance records
Racial demographics
@alxnsnchz
How the heck do we make all this data accessible?
@alxnsnchz
Oh hai, stepper graphic!
Walk people step-by-step through the information.
Help them understand all the data
MOST IMPORTANT: See the causal relationship between resegregation and these failing schools
@alxnsnchz
BUT HOW?
@alxnsnchz
Object constancy
Use animations to draw attention to different patterns within the same data
@alxnsnchz
Charts for the sake of charts
Has to tell a story
@alxnsnchz
Iterate. Iterate.
(sometimes it doesn't work out the first time)
@alxnsnchz
@alxnsnchz
@alxnsnchz
@alxnsnchz
@alxnsnchz
Think about your endgame
This is the last slide
@alxnsnchz
Digital strategy
Hashtags (#FailureFactories)
Ability to share from every slide
Ability to sign up for email updates at the end of the presentation.
@alxnsnchz
Game Over
Chart: 250K views
Day 1: 120K views
1000+ email addresses
#FailureFactories trending in Tampa Bay area
US Dept. of Education Secretary Arne Duncan: "We as adults have failed them."
@alxnsnchz
The Long Fall of Phoebe Jonchuck
@alxnsnchz
tl;dr
After lifelong history of abuse, child neglect and mental illness, a man drops his 5-year-old daughter off the side of a bridge.
@alxnsnchz
No data; More of an immersive experience
@alxnsnchz
Things I knew
Was going to be long (10K+ words per chapter)
Told in 3 chapters
Discussion about rolling out over three days or all at once
Very dark
@alxnsnchz
Time to experiment!
@alxnsnchz
Think about your own behavior as a consumer of the internet and online journalism
You are your own focus group.
@alxnsnchz
Save my spot
@alxnsnchz
@alxnsnchz
Automatic bookmarking?
Use cookies to automatically keep track of reader's paragraph as soon as they exit the page.
@alxnsnchz
Automatic bookmarking?
Use cookies to automatically keep track of reader's paragraph as soon as they exit the page.
@alxnsnchz
Chapter Delineations
@alxnsnchz
Black background
@alxnsnchz
Black background
@alxnsnchz
Gradient background
Gradient background
Once I had assets
@alxnsnchz
Digital strategy
Trailer pages
Inline Twitter "sharelines"
Reddit AMA with Lane DeGregory
Email to Tampa Bay Times subscribers
@alxnsnchz
Game Over
113K views
900-1200 concurrent viewers during first 2 weeks
Tweets specifically mentioning "Save My Spot" feature
Released on 1-year anniversary; dominated the market.
Responses from Fla. DCF
@alxnsnchz
@alxnsnchz