HCD for Our Watch

Human centred design

for Our Watch, November 2023

Hi, I'm Milly!

Agenda

What is human centred design?

What is HCD like in 2023?

Case study

Advice

Principles

Activity

Questions

What is human centred design?

Human centred design is the radical idea that you should spend time understanding the problem before designing the solution

Problem space

Solution space

Discover

Define

Develop

Deliver

Divergence

Convergence

Divergence

Convergence

Problem definition design brief

Solution

Challenge

What is the state of design in 2023?

The post-Covid tech recession has hit design hard

Designers are expected to do it all - research, user experience, visual design, motion design, illustration, service design

AI has not yet taken our jobs - but presents opportunities to innovate

Many designers are optimising rather than innovating

It's harder than ever to run a startup, social enterprise or not for profit

Design has been democratized - for better or worse

Design is inclusive

Beyond human-centred; planet-centred design attempts to de-centre us and think bigger towards sustainability

"Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible."

Don Norman

Doug Dietz, GE Healthcare

Advice for any designer

Be patient / don't rush

Be curious

Be creative

Be careful

Advice for new designers

Be brave!

Trust the process

Your ideas are hypotheses

Try to prove yourself wrong

Problem space

Solution space

Discover

Define

Develop

Deliver

Divergence

Convergence

Divergence

Convergence

Problem definition design brief

Solution

Challenge

Problem space

Solution space

Discover

Define

Develop

Deliver

Divergence

Convergence

Divergence

Convergence

Problem definition design brief

Solution

Challenge

You will feel overwhelmed

Problem space

Solution space

Discover

Define

Develop

Deliver

Divergence

Convergence

Divergence

Convergence

Problem definition design brief

Solution

Challenge

You will need to prioritise

Problem space

Solution space

Discover

Define

Develop

Deliver

Divergence

Convergence

Divergence

Convergence

Problem definition design brief

Solution

Challenge

You will need to be patient and open minded

Advice for designers working on important problems

Don't try to boil the ocean

Test, test, and test again

Avoid sunk cost fallacy

Advice for not for profits

Without a profit motive, make sure you are crystal clear on your goals

With fewer resources, prioritise carefully

Fixed

Non negotiable

Variable

It's better to do one thing well

Advice for designing within and against oppressive systems

Vicarious trauma

You will need to rest

Design principles

Standards

Pluralism

Reflexivity

Participation

Think beyond tech

Design begins with empathy

Ask why.

Never say “usually” when asking a question.

Encourage stories.

Pay attention to nonverbal cues.

Don’t be afraid of silence.

Ask questions neutrally and don’t suggest answers.

Even when you think you know the answer.

Instead, ask about a specific occurrence. “Tell me about the last time you ____.”

Stories reveal how users think about the world. Look for inconsistencies. What users say and do can be different. These inconsistencies often hide interesting insights.

Be aware of body language and emotions.

When you allow for silence, you give users time to reflect on their answers— which may lead to deeper responses.

“What do you think about buying gifts for your spouse?” is better than “Don’t you think shopping is great?”

Design challenge: we want to reduce the amount of food waste generated by domestic households

In pairs, interview each other about the topic
(10 mins)
Find a new partner and compare your research findings
(5 mins)
With your new partner, brainstorm some ideas quickly using crazy eights. (2 mins)
Choose your best idea to share back (5 mins).