Works in an office
Has two thumbs
"I just wanna drink beers
and have fun! Also, I like
Mark works at a desk and buys lunch sometimes. He wears clothing and also has a car. He lives in a city. His friends think he's cool, mostly.
Sketch and mini-bio
Relevant key facts
Pains and gains
We get it. You're a designer.
It's more important to include the right information (and save your design for when it's really needed)
Focussed on user goals, current behaviour, and pain points
They are based on field research and real people.
Describes why people do what they do
Helps you remember the end user throughout the entire product development process
Good for communicating research insights
Helps avoid the elastic user and self-referential design
User flows (a map of verbs)
Write a job story
As a ...
I want to...
So I can....
(the verby bits)