BRANDINg 1
Anna stárková
Presentation concept :
-
what is a brand ?
- branding
-
WORD COMBINATION WITH 'BRAND'
- brand values
-
activity
- what is a brand ?
- branding
- WORD COMBINATION WITH 'BRAND'
- brand values
- activity
1. What is a brand
-
TO BRAND a product
-
TO DIFFERENTIATE a product
-
BRAND NAME
- TRADEMARK
2. BRANDING
-
BRANDING
-
BRAND MANAGER
-
aspects of a brand:
- the BRAND IMAGE
- the BRAND ESSENCE
- the BRAND PROMISE
- the BRAND VISION
3. WORD COMBINATIONS WITH
'BRAND'
- a PREMIUM BRAND
- an ECONOMY BRAND
- an OWN BRAND
- a BRAND LEATHER
- a NO BRAND
- the FLAGSHIP BRAND / STORE
- CO-BRANDING
4. BRAND VALUES
- Trust me.
-
trustworthiness
- fairness
-
I am good for you.
- costumer satisfaction
- I make you feel good.
- pleasure, passion, inspiration
-
I am your contemporary.
- traditional brands
- modern brands
activity
'show them that you care'
ANTHR . cz
BRANDINg 1 Anna stárková