BRANDINg  1


Anna stárková


Presentation concept :



            1. what is a brand ? 
            2. branding
            3. WORD COMBINATION WITH 'BRAND'
            4. brand values
            5. activity 

1. What is a brand


            • TO BRAND a product
            • TO DIFFERENTIATE a product
            • BRAND NAME
            • TRADEMARK
 

2. BRANDING


              • BRANDING
              • BRAND MANAGER
              • aspects of a brand:
                  • the BRAND IMAGE
                  • the BRAND ESSENCE
                  • the BRAND PROMISE
                  • the BRAND VISION

3. WORD COMBINATIONS WITH

'BRAND'


              • a PREMIUM BRAND
              • an ECONOMY BRAND
              • an OWN BRAND
              • a BRAND LEATHER
              • a NO BRAND
              • the FLAGSHIP BRAND / STORE
              • CO-BRANDING

4. BRAND VALUES


          • Trust me.
              • trustworthiness
              • fairness
          • I am good for you.
              • costumer satisfaction 
          • I make you feel good.
              • pleasure, passion, inspiration
          • I am your contemporary.
              • traditional brands
              • modern brands






activity

'show them that you care'


ANTHR . cz



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