Product Managers/Owners

source: https://thedesignteam.io/from-a-product-perspective-2f5185a43827#.4q5xnhhxp

Classic types

  • The growth-hacking one
  • The user-centric one
  • The one that used to be an engineer

 Some will be the actual product owners, some will sadly just be taskmasters.

Some will report to Marketing, some will report to the CEO

Attributes:

  • it’s their power of persuasion that makes them stand out.
  • they’re like chameleons dealing with different stakeholders, smooth-talking people to keep on track, following a vision.
  • someone that connects teams. Someone that is responsible for shipping successful products!
  • an designer or an engineer can be the one that leads a project from point A to point B
  • they could set a vision, inspire, and make confident decisions based on research and intuition.

But...

  • This is all sounding like a lot of numbers work measuring metrics, and analytics
  • Having to deal with people, coordinate them, support them

Could we do without them?

Conclusion:

  • We need someone that does all the boring stuff
  • We need someone to blame when all goes wrong
  • We need someone that is selfless, able to wear different hats, and keep us motivated
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