Behavioral economist Dan Ariely puts it thusly: "We usually think of ourselves as sitting in the driver's seat, with ultimate control over the decisions we make and the direction our life takes; but, alas, this perception has more to do with our desires—with how we want to view ourselves—than with reality."
Human decision making:
Status-quo bias / loss aversion / sunk cost effect
The tendency to like things to stay relatively the same,
The tendency of people to avoid losses over acquiering gains
Planning fallacy
The tendency to underestimate task-completion times
Illusion of control
The tendency to overestimate one's degree of influence over other external events
Bandwagon effect
Experience collaboration, innovation and creativity.
Appreciate the system = we are the system
Psychology
Examples, examples, examples
Simulation