The average adult consumes more than 10 hours of media each day.
Sending information to lots of people at once
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A company, organization or government institution that pays for a media product - such as an advertisement, PSA or media program such as a movie or documentary.
A specific group of people that a media sponsor wants to reach. The specific group of people usually share some particular characteristics, such as age, gender, educational level, affiliation, interests, values, etc.