APRIL 23, 2016
BY DREW AMBROGI,
ADVANCEMENT PROJECT
helpful
useful
informative
relevant
practical
actionable
timely
generous
credible
brief
entertaining
funny
Try to maintain a ratio of
80% valuable content
to 20% asks and requests
Facebook: 3 times / week - 2 times / day
Twitter: 2-5 times / day (or more)
@ # [link]
What is the goal of our campaign?
Who makes up our target audience?
What tactics can we use to accomplish our goals?
How will we know if our campaign is successful?