If you DON'T do it, you save money.

But when you DO do it, you'll have to revamp everything at the expense of first impressions, confusing everybody. 

This is potentially confusing, messy and disorganized. 

Welcome to AMATEUR HOUR. 

Penny Wise and Pound foolish thinking has now cost
you millions in marketshare.  

Some mind-blowing stats:

Sales forces spent 53% of their revenue into sales and marketing. The following year they grew 33%. - 2014

Constant Contact spent 33% of their revenue ( 331 million)
on sales and marketing. They grew 16%. - 2014 

LinkedIn typically spends 35% of their revenue, 
$774 million, on sales and marketing. They grow 45% each year.