superfoods
source: Google Trends, 2005 - 2020
What "superfoods" have been trending for the past 15 years?
Top 2: Quinoa & Avocado
#1
#2
#3
#4
#5
Google Search trend popularity
source: Google Trends, 2005 - 2020. Avocado & Quinoa
Who will win the tight superfood race?
Google Search trend popularity
Team
Avocado
Team
Quinoa
source: Google Trends, 2005 - 2020. Avocado & Quinoa
source: OpenFoodFacts - Quinoa product introduction
Product Introduction has grown massively in Europe
& the French are going "coucou" for Quinoa
Volume of Product containing Quinoa
65% of new products introduced are in France
Volume of Quinoa products introduced
source: OpenFoodFacts - Quinoa product introduction & Google Trends - FR
& the Market reacts to the growing trends
Correlation between trends and product introduction
0.67
Time lag between trend spike and product spike
9m
# New products introduced
Google Search trend popularity
source: Statista - Quinoa Production in the World and Latin America
We are consuming it, but who produces it?
Latin American Production
Peru - 53%
95%
Bolivia - 44%
Ecuador - 3%
Pre - Quinoa Boom
Quinoa Boom
82-
190 -
+131%
Quinoa Production in Tonnes
2014/15
Avg Yearly Tonnes of Quinoa
source: OpenFoodFacts - Quinoa product introduction & Google Trends - FR
impact in local livelihood
1,97 USD
0,42 USD
x 4.7 - like 5,64 € for a Baguette
the simple act of researching online
can actually have a big impact
on the economy and welfare of a region