Social media analytics

Provides developers and page owners with metrics about their content 

Gives the ability to understand and analyze trends about usage and demographics as well as consumption and creation of content to improve and create better experiences on Facebook

Insights for domains offers a consolidated view of key metrics for any website, even those that have not implemented the Facebook platform.

Measure and boost your impact on Twitter

Explore the interests, locations, and demographics of your followers

Must use twitter cards or become an advertiser to use Twitter card analytics even if you don’t run ads

Third party analyzers such as Twitonomy brings you an overall view. TweetLevel helps you find out competitors, Simple Measured produces a report that displays follower’s top time zones, by date of last tweet, total number of followers, tweets, etc.

Not only is it for mobile apps as well as the web, but it is one of the best free analytics tools. It even has its own Google Analytics Summit dedicated to it.

It shows the full customer picture across ads and videos, websites, and social tools, tablets, and smartphones.

Big brands such as: Puma, Swissotel, Nissan, Obama Biden campaign, Travelocity, and Intuit use it as well.

A largely known analy

tics company, it has a large international reach due to its support for 25 languages.

It is known for having some of the best data gathering and parsing tools. 

Formerly SEOMoz, Moz Analytics gives the user a single dashboard to view social stats alongside other marketing efforts. 

It can show how social media standing can affect search engine optimization efforts and visualize the data collected on measuring up to the competition.

A huge company, largely known for their customer relationship management product composed of Sales cloud, Service cloud, and Marketing cloud, Force.com, Chatter, and Work.com.

It can listen to social media chatter, broadcast posts across the web, and advertise on social media. It grabs nearly every piece of relevant data. 

With real-time search Topsy is a go-to solution for figuring out real time data across social media sites

It can also give detailed social analytics for just about any search term. This could be used to search for competitors.

Being a certified Twitter partner, it has access to every single Tweet since opening. It’s almost like a historical archive. 

It is comprehensive although it is a paid service.

51% indicated revenue optimization was a key driver and 48% new revenue generation, underlining companies' drive to do more in-depth analysis to maximize wallet and market share.

77% of global executives surveyed agreed that more employees should access big data while 66% said big data is 'instrumental in seizing market opportunities'.

Yet, despite acknowledging these benefits, 47% of respondents said they don't expect to increase investments in big data over the next three years, with 37% referencing financial constraints as a barrier to such investment.