Learnings 

One Sentence Creative Brief

Tell an open-minded young professional from Milan, to subscribe for a guStory ingredients and recipe box online because it will deliver a new, fun, engaging, and authentic food experience. 

Targeted Communication

Easy, interesting, fun, not
too serious, not too informal, very conversational, narrative

1) Focus on storys

2) Focus on primary offering

Low Signup 
Rate on Launchrock :(

rate on Page

But relatively positive
traction on Facebook

Learning 1

 Lower Sign Up From
Launchrock =

Be clear on what you want
them to do and why  

Learning 2

Reassure
about privacy in communication
(Microcopy)

Learning 3

Develop a feedback strategy

Generate Interest > Get Feedback

Opportunity 1

 Make the relationship
with the chefs clearer 

Opportunity 3

 Put a greater focus on
the email touchpoint

Opportunity 3 1/2

 Protype to find
our AHA! Moment

Next Steps 

 Create one landing page with
implemented feedback

Gather more feedback 
about events.

Connect with stakeholders

Update

69 Likes... no wait make that 70. Woot!