The Youngsters Behind Youtube

Steve Chen & Chad Hurley

• Jan 2005
• Taking videos
• Sharing big files
• The idea of YouTube

5 main reasons of YouTube's success

1. User-oriented
2. Unique
3. Viral
4. Well-timed
5. Focused

1. User-oriented

• Improvements of users' experiences

2. Unique

• A wide variety of videos

• Find whatever you want 

3. Viral

• Promotional plan
• Events and campaigns

4. Well-timed

• Lower cost for digital cameras
• Lower cost for bandwidth
• Growth of online networks
• Result: Growth of video taking
• What did people need?
• A platform to share their videos

5. Focused

• Not money

• Users' satisfaction

What do some critics believe?

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