Why these methods work
It all has to do with human psychology.
Why these methods work
Humans have a network of trust.
If you don't believe this here is a question:
Do you trust our information in this presentation is correct even though you may know nothing of the subject?
Why?
Because it is human nature to trust and want to help others.
This is why if you take advantage of it social engineering becomes very easy.
WHy?
If someone is willing to help you complete a task you are more likely to help them back.
Humans are bias toward others who help them even though they may be doing it to help themselves.
Example: DEFCON 2012
Not to be confused with DEFense Readiness CONdition
DEFCON 2012
Social engineering "capture the flag" contest.
The goal was to gather 20 points of data on an unknown target.
Shane MacDougall, who was in the competition, had to gather information on WalMart.
DEFCON 2012
He pretended to be Gary Darnell, a newly hired manager of government logistics.
After 20 minutes on the phone with them he walked out victorious. Collecting all 20 flags.
He was able to collect all sorts of data from shift schedules to where the managers typically go out to lunch.
Example: Customer Service
Yes the power is on.
Customer Service
Mat Honan of wired.com had his twitter account hacked.
This hack's primary cause was between some rather loose security policies at Apple and Amazon.
Customer Service
Within an hour he had his entire digital life hacked.
All of his devices were wiped and his passwords reset.
Why? Because the hackers wanted his twitter account.
Customer Service
How did this happen? The hackers called up Amazon claiming to be him.
They were able to get the last 4 digits of his card from customer service.
With these 4 digits they were able to get into his Apple account.
Customer Service
From there they grabbed control of all of his devices and his twitter account.
After wiping all the hard drives and changing all of his passwords they finally accomplished what they wanted.
Customer SERVICE
After a lengthy processes he finally was able to gain control of most of his accounts again.
If it were not for the holes in the customer service at Amazon and the lesser holes at Apple they would have not succeeded.