DEMOGRAPHIC

  • my media product is aimed at women and men from the age of  16 to 25, usually students and graduates who have significant disposable income 
  • According to Maslow's hierarchy of needs, our target audience would be  the self-actualize: lack of prejudice, accepts facts, moral and creative
  • According to the NRS social grade, they would be typically be in the C2 skilled working class and manual working section. 
  • I believe all ethnic backgrounds will watch the video due to the fact the video is for people who are politically aware so they don't care about colour, religion etc.. 
  • We video is for all sexuality it doesn't disrupt the concept of the video. The video can speak to anyone. 
  • There isn't a specific religion either, I won't be adding any relies references. 

PSYCHO GRAPHIC

  • The target audience for my media product value having fun and enjoying themselves.
  • our target audience value friendship and relationships with others.
  • our target audience would usually go clubs in shorditch, camden on Friday nights.
  • They quest security- tend to be domestic, conformist, conventional, sentimental. They favour value for money, family and brands 
  • our target audience value independent thinking and counterculture
  • they appreciate art and dance music as well as creativity.they are likely to reject the cultural attitude of mainstream consumers.
  • their hobbies may include going to concerts and festivals. 

 

 

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