I found out who my target audience are by creating surveys to hand round my college and also put it on twitter to find the best results from around 20 people (10 in college and 10 online). I made a survey on 'www.surveymonkey.com' and made the questions to ones I wanted to know about my target audience in order to use this information in my advantage when creating my magazine. I used a range of qualitative and quantitative questions so that I had detailed information when it was needed. These answers helped my massively in the process of constructing my magazine as I made it according to how my target audience liked it.
A reader profile a profile of a magazines target audience, it should include likes, dislikes and other things about an audience, I collected this information from surveys and created it on Photoshop. I created it as it shows how I understand my target audience and know who I designed my magazine for, it helped me choose which articles to put in m y magazine and with the design and what my target audience would like to see. This can back up ideas I have of freebies to shops and restaurants, and gave me a better idea of what social networking they use, making me want to involve it into my magazine .