Avoid Fundraiser Fatigue: Hire Professionals for Your Next Event
Corporate fundraising for charities not only helps the recipients – it helps boost your organization’s visibility and reputation. It is important to take the time and effort to plan your fundraising event to ensure that it is a success.
1. Build the right team
This is one of the first, and frequently the most neglected, parts of a successful fundraising program. Remember, your team is the essence of your campaign. It might be difficult to recruit an in-house team to plan and execute. Look for individuals who are driven, inspired, and share your organization’s vision.
2. Choose your fundraiser program wisely
Choosing the right and appropriate fundraising program is essential. Factors like the length of your program, the time of the year you wish to hold your fundraising event, team size, the sum expected to be raised, your targeted audience and demographics are only a few of the key components that need to be considered.
3. Plan your fundraising event in advance
Commonly, the absence of proper planning is the reason behind less than ideal outcomes. It is imperative to plan out all the aspects of your program including staff, dates, time, activities, marketing, accounts, catering, decoration and other subtleties that can influence whether or not an event is a success.
4. Promote your event
Spread the word about your event using different platforms and resources. Highlight the cause of your chosen charity and demonstrate to your potential attendees the impact that their contribution would make.
5. Consider hiring professionals
A successful event requires planning, expertise, and a strong network. Hiring professionals can save time and money in the long run. Professionals can also ensure that more people attend your event which results in more funds for the charitable recipient.
Bradley Dean in Toronto helps to make your fundraising event stand out. He serves as the principle of Granite Productions and has produced many successful fundraising events.
Bradley Dean and the Toronto Granite team produced a successful charity fundraising event - “iBelieve Foundation’s A Rare Evening: A Touch of Red Charity Gala” in 2016. It was attended by many big names like Mark Cuban, the star of ABC’s Shark Tank. Guests were requested to wear a hint of red to show support for the cause. The event not only gathered impressive financial support for the charity, but also inspired countless people to come together to support this cause.
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