Bradley Dean in Toronto: Expert Advice to Make Your Corporate Conference a Success
In the business world, your reputation and corporate brand image is everything. Your brand values and image must not only be communicated to an external audience – you must also let your employees know what your company stands for, what it values, and how they impact the company’s success.
An effective way to communicate and connect with your employees is through conferences.
Conferences allow you to communicate your business ideas, goals, and aspirations, while also letting employees share their experiences and ideas for growth. Conferences help develop bonds, motivate employees, and keep everybody focused on your company’s overall business goals. To produce conferences that employees and stakeholders will remember, it is best to enlist the help of professionals in conference management – experts like Bradley Dean and the Toronto Granite Productions team.
Bradley Dean is a Principal at Granite Productions, a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. The following are Bradley Dean’s top tips for holding a successful conference.
Pick the Right Venue
Choose a venue that will make attendees feel relaxed and motivated. Is your workplace more formal or laid back? Are you holding a conference for the executive team or the frontline workers? Keep in mind your target audience and where they would go on their time off. An overly formal venue can make people feel uncomfortable. On the flipside, team building in the wilderness may not be appropriate for more formal work environments.
Add Value
While conferences are primarily held to discuss work and action plans, it is also important to add value that will enrich employees. You can choose to add learning experiences that will help your employees develop new skills or gain new insight. Adding value to the lives of the people that attend the conference is one way to thank them for their participation and input.
Make it Fun and Entertaining
Employees bond when an element of fun is introduced into conferences. Hire a band, incorporate games, a night out, a scenic tour etc. This will make the conference more memorable and impactful.
Consistency is Key
It is important that businesses maintain consistency when planning conferences. Plan conferences for the same time of year and make it something employees look forward to every year. Follow up with smaller events, email updates, or video conferences in between major conferences to keep employees motivated and focused.
Granite Productions is a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. Bradley Dean and the Toronto Granite team have proven to be a valuable resource to corporate efforts in the promotion and fulfilment of experiential marketing, corporate conferences, galas, and exclusive culinary events. Find out how Bradley Dean and the Toronto Granite team can help your brand powerfully connect with your audience through experiential marketing and events. Contact Bradley Dean in Toronto at info@graniteproductions.ca
SOURCE CREDIT: https://bradleydeantoronto.wordpress.com/2021/09/10/bradley-dean-toronto-expert-advice-to-make-your-corporate-conference-a-success/